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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until While the trend for average Super Bowl ratings decreased in the second half of the decade, Super Bowl LI on Fox in 2017, the first Super Bowl ever decided in overtime, currently holds the record for the largest total viewership in Super Bowl (and U.S. television) history at 172 million people. There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms. Intrigue around the attendance of Taylor Swift, the second-ever end-of-season overtime and Usher’s halftime show drove viewership of the Kansas City Chiefs’ second consecutive Super Bowl The Chiefs-49ers Super Bowl delivered the largest (official) audience in television history. Sunday’s Chiefs-49ers Super Bowl 58 averaged 123.4 million viewers across CBS, Nickelodeon and Univision, per Nielsen fast-nationals, the largest official Nielsen audience in U.S. television history. The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. Sunday's overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. Nielsen reported an average of 123.4 million viewers tuned in for Super Bowl LVIII, but didn’t specify how many watched during overtime. Measurement company AdImpact estimated a total of 115.5 A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads.. In an increasingly fragmented viewership landscape, Super Bowl Last year's record audience of 123.4 million viewers watched the Chiefs top San Francisco 49ers in a narrow 25-22 victory in only the second Super Bowl overtime game in history. Also read: How Super Bowl overtime ads are priced and sold. Fox doesn’t have past data for Tubi Super Bowl viewership as it’s the first year the platform is simulcasting the game. The Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the 120.5 million viewers for Super Bowl 59 We will see an increase in viewership from the Super Bowl 57 matchup as it is the second time 2 Black Quarterbacks will face off in the big game and there is a great deal of interest in seeing whether or not the Chiefs can be the first team to three-peat! In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week
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