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Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Indeed, consumers rewatch Super Bowl ads on YouTube, news outlets discuss Super Bowl ads the next day, and brands post on their social and digital channels. Such reach can be advantageous for a The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. The outlet noted that ads around the Super Bowl telecast also come with a hefty price tag. 30 seconds of ad time in Fox’s late pre-game coverage have gone for as much as $4.5 million, one of the How Super Bowl Ad Prices Have Changed Over Time The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. The current price for a 30-second Super Bowl ad is around $7 million—up from $4 million a decade ago in 2014, according to researchers at Cornell. “You pay for a Super Bowl ad once, but By 1975, the price for a 30-second ad had risen to $107,000, and by 1980 it was $222,000. The price then shot up to $525,000 in 1985, $700,400 in 1990 and a massive $1.15 million in 1995. The price of a Super Bowl commercial isn't getting any lower. the cost of a Super Bowl ad exceeded $1 million by 1994, and by 2017, it was up to $5 million. And now, we’re at about $7 The growing cost of Super Bowl ads . When Super Bowl commercials first began, the cost for an advertisement was $37,000 for 30 seconds. Today, the minimum necessary to air a commercial is $7 For the super bowl there's a lot you don't even know what it's for, but it was a funny 30 second sketch. I think they've gotten worse than they were like a decade ago, but the recent "it's a Tide ad" series is one example of a great series. It had my whole super bowl party laughing our ashes off. During the Super Bowl, the demand for ads increases drastically, which causes the price of ads to increase. In addition, the number of available slots for ads is limited, which means that not all advertisers will be able to advertise their ad during the Super Bowl, which increases demand and price even more. Let’s take another look at how all this works together, using a well-known event as our point of reference: Supply, Demand, and the Cost of Super Bowl Advertising During 364 days out of the year, the average cost of a 30-second prime time television advertisement spot is a little over $100,000. But for one four-hour block, on one day, on Super Bowl advertising pricing may be seen as fair due to the significant exposure and potential ROI it offers advertisers during one of the most-watched events. The high demand drives up prices, which aligns with the principles of elasticity, and the use of emotional appeals in ads plays a key role in engaging viewers. The pricing for Super Bowl advertising is fair because there are only a few other television programs that averages the same number of people watching the program as the Super Bowl . If a company wants to advertise the product or business to 100 million people , they need to be prepared to spend as much money as they can to make it air during At $3 million for 30 seconds, advertisers need a big score in the big game. Otherwise, the Monday morning quarterbacks will eat them alive. No pressure. However, during the Super Bowl, the demand for ads increases drastically, and when the demand increases, so does the price. On average, about 100 million people watch the Super Bowl every year, which explains the increased demand for ads. The $2.4 Million Question: What is the ROI for Super Bowl Ads? February 23, 2005. • 9 min read. On the Monday following the Super Bowl, players and coaches are not the only ones scrutinizing the But I did enjoy the Oil of Olay commercial, it was an ad that I think was a really nice fit for the Super Bowl (which is one of the few times you can count on 15-second or greater view times). The commercial is definitely a departure from traditional brand ads, and their brand search traffic reflects a significant lift. The very best Super Bowl ads focus on persuasion at least as much as they focus on recall. Procter & Gamble, which avoided the Super Bowl for years, has since demonstrated how to use classic brand-management principles with Super Bowl ads that have generated buzz as well as business results, spots that are memorable as well as persuasive.
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