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But in this scenario, "He" is the center of a marketing campaign that has spread far across the U.S., spanning between billboards, banner ads online, and a forthcoming Super Bowl commercial. The A 30-second ad is estimated to cost about $7-8 million for Super Bowl 59, on top of the money it takes to create what are often elaborate commercials designed to grab headlines. In between star-studded advertisements and a whole lot of football, this year’s Super Bowl watchers are being taken to church. “He Gets Us,” a campaign to promote Jesus and Christianity, is He Gets Us, a $100 million campaign reimagining Jesus’ message, is airing a 60-second “True Greatness” spot at Super Bowl 2025. Learn how the nonprofit Come Near, Jon Batiste’s Love Riot Festival, and AI-driven art are shaping this year’s faith-based outreach. This image provided by He Gets Us LLC shows a scene from “Foot Washing,” the 60-second commercial from “He Gets Us” that debuted at the Super Bowl on Sunday, Feb. 11, 2024. For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” It’s becoming a Super Bowl tradition: He Gets Us, the billion-dollar effort to overhaul the public image of Jesus, the Son of God, will be back on the airwaves during Super Bowl LIX. Greg Miller The two Super Bowl ads that have become a talking point directed viewers to visit the website to learn more about Jesus, find Bible reading plans and connect with people online or in person who The two Super Bowl ads created by the campaign will focus on “the behavior Jesus modeled in relationship and conflict,” He Gets Us spokesman Jason Vanderground told CNA. The "He Gets Us" campaign is spending millions of dollars on its Super Bowls ads to promote Jesus. NPR's Michel Martin speaks with journalist Josiah Daniels about the campaign and its purpose. This image provided by He Gets Us LLC shows a scene from “Foot Washing," the 60-second commercial from "He Gets Us" that debuted at the Super Bowl on Sunday, Feb. 11, 2024. A Christian commercial about Jesus that aired during the Super Bowl on Sunday angered some conservatives who felt like the advertisement justified certain sins. "The 'he gets us' feet ad about He Gets Us "Jesus" Super Bowl LVIII (58) 2024 CommercialThe “He Gets Us” commercial that aired during Super Bowl LVIII (58) 2024 is a poignant and thought-pr It’s becoming a Super Bowl tradition: He Gets Us, the billion-dollar effort to overhaul the public image of Jesus, the Son of God, will be back on the airwaves during Super Bowl LIX. Greg Miller Most Super Bowl adverts plug things like fizzy drink and cars, but one of the most talked-about commercials the day after the big game was selling Jesus - and it upset several very different 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025; The Conversation: Five Super Bowl Commercials That Deserve Places in the Advertising Jesus Returns To The Super Bowl With 'He Gets Us' - 02/07/2025 This year's ad is an invitation for viewers "to explore the contrast between greatness as our society defines it and what Jesus said He Gets Us Super Bowl Primer: See Jesus in the Super Bowl!Learn more about He Gets Us and watch Super Bowl LVII to see Jesus come to The Big Game - In eight of the ad’s 12 images, the person doing the foot-washing is a put-together, cisgender-presenting white person, some middle- and some working-class, washing the feet of their presumed Setting a record with a staggering 123.4 million viewers, the Super Bowl was the most-watched American television broadcast in a generation, and all of those He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, is back in the Super Bowl for its third consecutive year.. A 60-second ad will run in the first half
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