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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but About 75% of people aged 18-34 watch the Super Bowl and just over half (54%) of viewers are men. But the NFL isn’t just a young person’s game. More than 60% of adults aged 65+ tuned in to the The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. An additional 2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million tuned in to watch the kid-friendly broadcast on Nickelodeon and Nick-at-Nite. Super Bowl LVIII was the most-watched American television broadcast in a generation. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The 2024 edition of the Super Bowl, which saw the Kansas City Chiefs emerge victorious against the San Francisco 49ers was watched by over 123 million viewers in the United States, making NEW YORK – February 14, 2023 –An estimated 113.06 million viewers were tuned in for Super Bowl LVII on Sunday, Feb. 12, 2023, according to average audience estimates from Nielsen. The Super Bowl LVII telecast ran from 6:44 PM ET to 10:14 PM ET and averaged nearly 112.2 million viewers on FOX. Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. The survey also found a Super Bowl ad is likely to influence the purchase decisions of 40% of viewers with a near majority (48%) saying they are very likely to participate in social media Super Bowl Sunday is usually about touchdowns, game-winning plays, and championship glory. But this year, many fans are threatening to tune out—not because of the teams on the field, but because of one pop superstar in the stands. Tubi will stream the Super Bowl this year. It's owned by Rupert Murdoch's Fox — and also has a bigger share of Black viewers than any other streamer. Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a The Super Bowl this year is expected to garner over 100 million viewers. How Much Is Spent on Super Bowl Commercials Each Year? According to USA Today's archives, the Super Bowl ads throughout the Super Bowl ad season sees a blend of humor, celebrities, and animals to engage over 120 million viewers. Veteran and new advertisers utilize playful tactics and stunts, with some launching early At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the game Sunday on Fox will be greeted by the usual
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