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Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. USA Today’s Ad Meter panelists scored 59 ads, and the top five ads ranged from scores of 6.23 to 6.68. The score given “will be the total of all ratings divided by the number of users who In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. Let’s see who boasts the highest approval ratings when it comes to your Super Bowl beer lineup. Here are the results. 1 Mandatory Credit: Russell Lansford-USA TODAY Sports. Past Super Bowl TV ratings. The Super Bowl has reached over 100 million viewers nearly every year since Super Bowl 44 in 2010, USA TODAY Network newsrooms operate independently, and this doesn Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter. The 5 lowest-rated Super Bowl 57 commercials, according to USA TODAY Ad Meter. The Voice of the Next Generation: The Brandcenter at VCU weighs in on the Ad Meter ratings The defending Super Bowl champions sit firmly in the second spot in the rankings. With Patrick Mahomes at the helm and the AFC bracket going through Arrowhead Stadium, the odds respect both aspects. Let's take a trip down memory lane and revisit the five highest-rated commercials in Ad Meter ratings from the 2015 Super Bowl — which includes an interesting slice of history at the top. 5. Doritos, "Middle Seat" -- 6.71. Doritos has been a Super Bowl commercial favorite for years, and the snack brand certainly showed up in 2015. CBS says 96.4 million viewers watched Super Bowl 55 between the champion Tampa Bay Buccaneers and Kansas City Chiefs this past Sunday, a decrease compared to last year's big game despite a record Expert Super Bowl picks: Unique betting insights only at USA TODAY. NFL playoff power rankings: Super Bowl odds. Here's how all four remaining NFL playoff teams rank by BetMGM's Super Bowl odds: 4. Here's how they all rank using the latest Super Bowl odds. Expert NFL playoff picks: Unique data and betting insights only at USA TODAY. NFL playoff power rankings: Super Bowl odds. The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight 2025 USA TODAY Ad Meter Marketing School Spotlight: How your class, program could be featured during the Super Bowl commercial ratings Ad Meter / 1 month ago Welcome to the USA TODAY Ad Meter Brand Spotlight: Olympics Edition
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