Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 Super Bowl advertising revenue 2003-2023 Super Bowl advertising revenue from 2003 to 2023 (in million U.S. dollars) Premium Statistic Largest Super Bowl advertisers 2022 Companies invested an estimated 600 million U.S. dollars for in-game ads during the Super Bowl in 2023 to promote their products and services. The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. By comparison, CBS’s Super Bowl LV in 2021 brought in the most pre-game ad revenue since 2017, $77.6 million, as compared to Super Bowl LVI, which brought in $51.1 million for pre-game advertising in 2022. The average cost of a 2022 Super Bowl LVI 30-second commercial was $6.5 million, up more than $2 million over 2016 rates. Advertising: $7 Million for 30 Seconds . In 2024, a 30-second Super Bowl ad cost $7 million. With over 100 million viewers, companies use this platform to launch campaigns and boost brand visibility, betting on a significant return on investment. Although these ads have a high price tag, they often spike sales and interactions with each brand The Super Bowl was also characterized by ads exploring the metaverse and NFTs, reflecting the growing influence of blockchain technology in consumer awareness. 2021. The Super Bowl of 2021 earned $580 million in advertising revenue. Amazon’s Alexa ad, featuring a Hollywood A-lister, stood out as the most expensive at $9 million. Super Bowl LVIII is set to be the “biggest ever for advertising” in the U.S. as brands spent an estimated $650M on securing TV slots around today's game. Paramount is expected to "net the more than" $650M in TV ad revenues. This is up from last year’s $6.5 million per 30-second ad. Looking back to last year’s Super Bowl, in-game ad revenue generated a total of $578.4 million, an impressive $143.8 million hike from the year earlier. Some $32 million in ad revenue was generated during just the half-time show. In 2023, the last time Fox had the Super Bowl, the company pulled in nearly $600M in Super Bowl advertising revenue with spots averaging $6.5M per unit. Paramount surpassed that total revenue number last year. Fox has not yet announced its overall ad revenue for this year’s game. How does football’s ad revenue compare to the Super Bowl? With its global audience of 1.5billion, according to FIFA, the World Cup final in 2022 was the most-watched football/soccer game of all Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 10 sec ago By Adrianne Pasquarelli - 1 hour 24 min ago 1 hour 56 min ago By E.J. Schultz - 3 hours 4 min ago By Jack Super Bowl LV generated $434.5 million of in-game ad revenue, higher than the World Series and NBA finals and second only to the Olympic Games according to Kantar. NBC, the exclusive broadcasting network of Super Bowl LV, sold spots at a reported record high price of $6.5 million per 30 seconds of airtime. Super Bowl 2023 Creative Effectiveness Report We took an in-depth look at the performance of all national ads that ran during Super Bowl LVII based on three core measures of ad effectiveness in our Link AI platform, as well as in-game advertising trends, digital activations, and a breakdown of who is watching the Big Game. LastMinuteTravel saw over 300,000 hits per minute during its Super Bowl ads. OurBeginning.com's revenue was up 350% year-over-year in the first quarter of 2000. For most, the gains in traffic and Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue And how the company avoided the soft TV ad market. Fox recorded record revenues for Super Bowl 57. Robin Alam/Icon Sportswire via Getty Beyond food, the entertainment industry is cashing in, with Super Bowl commercials expected to surpass $700 million in revenue—topping last year’s record. The average cost of a 30-second national spot has jumped from $7 million in 2024 to a projected $8 million this year, proving that brands are willing to pay top dollar to reach the Nevertheless, the NFL objects to any unlicensed third-party advertising that refers to the Super Bowl.® For example, the use in advertising of taglines such as “Stock Up for the Super Bowl” for beer or snacks or “Get the Best View of the Super Bowl” for big-screen TVs has routinely led to the prompt issuance of cease-and-desist letters As a result of this big spending, Super Bowl advertising revenue reached a record 485 million U.S. dollars in 2021, more than twice the figure of 2011. Read more The 2020 Super Bowl generated a record-breaking $448.7 million in ad revenue in under four hours of game time, according to Kantar analysis. This represented an increase of 33% over the 2019 Super Bowl and exceeded the previous in-game record of $430 million seen in 2017 when an overtime period led to extra commercial airings.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |