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Tubi was the talk of the town after debuting its latest commercial during the 2023 Super Bowl broadcast on Feb. 12.. The free streaming service owned by Fox Corp. ran a genius ad, making people In just 15 seconds, Tubi won the award for most valuable chaos-creator during the 2023 Super Bowl. Tubi, a streaming service owned by Fox, aired a 15-second commercial that caused pandemonium Tubi caused many of the 113 million US viewers watching the Super Bowl Sunday night to frantically search for their TV remote. The ad-supported streaming platform’s fake-out ad simulated a connected TV (CTV) platform exiting the big game, scrolling to Tubi, and opening the app. “Disrupt, make noise, get people talking about Tubi the next Tubi’s 2023 Super Bowl ads, which featured the prank spot and an ad where giant rabbits dragged TV fans into a rabbit hole, were about creating awareness for the brand, Nicole Parlapiano, Tubi During Super Bowl LVII, the Kansas City Chiefs beat the Philadelphia Eagles by a score of 38-35 at State Farm Stadium in Glendale, Arizona. Watch the full Tubi ad below, and remember, it’s just Tubi, "Rabbit Hole"Hannah Hugeback (Strategy , 2022)Strategist at Mischief NYCRyan Stotts (Art Direction, 2005)Creative Director at Mischief NYCThe Brandcent Social media exploded with reaction videos after Tubi fooled Super Bowl viewers across the country with an ad that looked like the channel was being changed to their streaming platform. The 15-second commercial made it seem like the 2023 Super Bowl broadcast had returned from a commercial break when, suddenly, the TV screen exited the game and opened the Tubi app. During halftime of Super Bowl LVII, millions of viewers were introduced to the full length 60-second ad from Tubi’s “Rabbit Holes” campaign. In this spot, audiences followed the everyday life of various people who are unexpectedly plucked out of the real world by oversized rabbits and dropped into the magical world of Tubi’s library of No, you didn't sit on the remote. But on Super Bowl Sunday, we fooledaudiences into thinking they did. Discover all of this content and more on Tubi.Subscrib Tubi's "Rabbit Hole" Super Bowl 2023 commercial. Go deep on the kind of content you’re passionate about. Tubi.tv. Free movies + TV.Subscribe to Tubi’s YouTube channel: Tub Rob Reilly, WPP chief creative officer and commissioner of the Super Clio award, joins TODAY to recap the top ads of the night and crown the commercial champ This year’s Super Bowl will stream live on Tubi, the first time the Big Game will be available on a free ad-supported streaming platform. The Fox-owned streamer’s coverage presents a unique Tubi, which Fox Corp. acquired in 2020 for $440 million, mildly disturbed Super Bowl audiences earlier in the game with “Rabbit Hole,” a 60-second ad featuring gigantic, mute rabbits (gently The 2023 Super Bowl featured commercials from the minds of the best and brightest advertising executives around the world, but Tubi came out of the event as one of the biggest winners. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Tubi crashed Super Bowl LVII back in 2023 with that insanely viral ad that made it appear as if it had interrupted coverage of the big game. More than just a buzzy moment, the stunt served as a “It’s the same ad inventory as on the FOX feed, but Super Bowl advertisers will benefit from extended reach for their campaigns through the Tubi audience,” Sullivan said. So, fans of Super Bowl commercials don’t have to worry about missing out on an iconic Super Bowl commercial by streaming the game on Tubi instead of watching on Fox. Whether you're tuning in for the game, the Apple Music Super Bowl LIX Halftime Show by Kendrick Lamar, or just for the commercials, tune in to Tubi to stream it all for free. Kick off starts at 6:30 PM ET on Sunday, February 9, 2025.
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