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NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. According to Nielsen's National panel measurement, Super Bowl LVIII averaged nearly 124 million viewers on CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million). Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million. Make no mistake about it, the Super Bowl is the biggest TV event of the year—by a massive margin. Last year’s game attracted more than 101 million viewers, cementing viewership of 100 million-plus for 11 of the past 12 years. For context, the most watched new primetime program in the fall 2022 TV season attracted a viewership of 5.8 million 1. UPDATE: Nielsen has updated their estimate, reporting that Super Bowl LVIII reached 123.7 million viewers, up from the initial count of 123.4 million. The Feb. 11 Super Bowl game between the Nielsen also reported 202.4 million viewers had tuned in to some portion (a minimum of six minutes) of Super Bowl LVIII, a year-over-year increase of 10% (184 million). There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. according to Nielsen, and total viewership was up 7.4% NEW YORK – February 14, 2023 –An estimated 113.06 million viewers were tuned in for Super Bowl LVII on Sunday, Feb. 12, 2023, according to average audience estimates from Nielsen. The Super Bowl LVII telecast ran from 6:44 PM ET to 10:14 PM ET and averaged nearly 112.2 million viewers on FOX. It was not only the largest viewership recorded in the 58-year-history of the Super Bowl, but also, according to Nielsen data, the biggest U.S. audience for any event since the first astronauts According to results from Nielsen, the telecast of Super Bowl LV on CBS, which ran from 6:38 p.m. ET to 10:16 p.m. ET, drew an average TV audience of about 92 million viewers who tuned in to watch the Tampa Bay Buccaneers take on the Kansas City Chiefs in what turned out to be a lopsided contest. New York – Feb. 15, 2022 – According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC on Feb. 13, 2022, from 6:34 pm ET to 10:00 pm ET, drew an average TV audience of more than 99 million viewers who tuned in to watch the Los Angeles Rams and the Cincinnati Bengals. [142] [143] In 1980, Nielsen found that Super Bowl XV was watched by approximately 3.1 million viewers—a decline of over one million compared to the previous year—though it was the most watched broadcast of the week. [144] The potential of Super Bowl LIX posting a banner, and perhaps a historic, viewership number has increased following another methodology change by Nielsen. The measurement agency said Monday it has According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game. Nielsen demographic data reveals that significant gains in minority viewership were contributing factors to Sunday’s record audience of 106.5 million Super Bowl viewers. Hispanic outreach has been a focus of the NFL’s marketing strategy, and it may be paying off. Hispanic household ratings were up 9%. According to Nielsen Scarborough data, 59% of Super Bowl fans said they prefer to drink wine, while 55% prefer beer and 49% prefer spirits. 59% of Super Bowl fans say they prefer to drink wine, 55% prefer beer and 49% prefer spirits. The infographic below highlights how viewers tuned in and sales of America’s most loved fan fare items. Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago. The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers Last year's record audience of 123.4 million viewers watched the Chiefs top San Francisco 49ers in a narrow 25-22 victory in only the second Super Bowl overtime game in history.
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