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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. The Feb. 11 Super Bowl game between the Kansas City Chiefs and the San Francisco 49ers brought in an average of 123.4 million viewers — the highest number of people watching the same broadcast The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million It was the second straight year the Super Bowl averaged more than 100 million viewers after a period where four of the five games before 2023 had fallen short of that number because of cord-cutting. That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers The 21.8 million number refers to Out Of Home (OOH) viewers who watched the Super Bowl LVI in bars, restaurants, and other venues, including viewing in other people’s homes. To make it easy to get the numbers right, I have compiled a chart with viewership stats from 2013-2024 of all the numbers reported by the broadcast networks. The National Football League championship averaged 120.3 million viewers on CBS alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million viewers However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I. [59] In New York City, the game received a 36.3 rating and a 61 share. NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. Viewers between the ages of 25 and 54 hold the most interest in the commercials. Why it Matters for Brands – The Impact of Celebrity Endorsements & Nostalgia . Aside from in-game appearances by Taylor Swift, Super Bowl viewers will also see a number of celebrities during game breaks in the ads. The Kansas City Chiefs' last-second 38-35 win over the Philadelphia Eagles in Super Bowl LVII, one of the highest-scoring games in Super Bowl history, delivered massive viewership numbers, as well. What Happened: Super Bowl LIX is a rematch of Super Bowl LVII from 2023 when the Chiefs won 38-35. Like that Super Bowl, this Chiefs and Eagles match will also air on FOX, a unit of Fox Corp FOX FOXA. State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field Last year’s numbers were startling: An estimated 123.7 million viewers smashed the record set the previous year, and the number of people who watched at least a portion of the game also set a 58.9: TV rating (with a 77 share) for Super Bowl XXXIX among Jacksonville viewers, the highest recorded since Nielsen Media Research added the city in 1998. That was the third-highest rating Super Bowl LVIII holds the record for average number of US viewers, In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. On Tuesday, the network said Super Bowl LVII that aired on Feb. 12, drew an average audience of 115.1 million viewers across Fox, Fox Deportes and digital streaming, according to updated numbers
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