Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
The potential of Super Bowl LIX posting a banner, and perhaps a historic, viewership number has increased following another methodology change by Nielsen. The measurement agency said Monday it has expanded its coverage of the contiguous U.S. with its out-of-home analytics from 66% of the country as of last year to 100%. 2025 Super Bowl Viewership Prediction Results. The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous year, which averaged a then-record 115.1 million on Fox. Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion Nielsen's out-of-home viewership now covers 100 percent of the U.S. population, up from 66 percent a year ago. Fox has high standards to live up to as it broadcasts Super Bowl LIX this year. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous New Coverage and Reach Metrics to Begin For February 2025 and will be Included for Super Bowl LIX Ratings. New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population, up from 66% coverage last However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I. [59] In New York City, the game received a 36.3 rating and a 61 share. The Super Bowl isn’t just the biggest sporting event of the year—it’s the ultimate consumer spectacle. From record-breaking viewership to billions spent on food, beverages, tech, and more, this annual event continues to redefine the playbook for businesses aiming to win big with consumers. The Super Bowl’s Broadening Appeal Last year’s Super Bowl drew a Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Similar data in text form: * From 2021 and onward, all out-of-home viewing is included in the official Nielsen estimates. Last year's Super Bowl had an estimated 123.7 million viewers on CBS, the biggest audience in history for a single network, with another 2.3 million watching on Univision and 1.2 million on Nielsen reported an average of 123.4 million viewers tuned in for Super Bowl LVIII, but didn’t specify how many watched during overtime. Measurement company AdImpact estimated a total of 115.5 That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. According to results from Nielsen, the telecast of Super Bowl LV on CBS, which ran from 6:38 p.m. ET to 10:16 p.m. ET, drew an average TV audience of about 92 million viewers who tuned in to watch the Tampa Bay Buccaneers take on the Kansas City Chiefs in what turned out to be a lopsided contest. In fact, the NFL led viewership at the program level, with all top 10 U.S. sports programs comprising the 2023-2024 season NFL Super Bowl and playoff games. Super Bowl LVIII , featuring the Kansas City Chiefs and the San Francisco 49ers, had the largest TV audience for a single-network telecast to date at 123.7 million viewers. The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. This season NFL regular season and postseaon ratings have dropped For the 2024 Super Bowl, Nielsen said there was a record 123.7 million viewers a year ago and older average-minute viewers on CBS, Univision, Nickelodeon, Paramount+ and other digital services. According to data from Nielsen Super Bowls comprise the 10 most-viewed telecasts by average viewership, with last season’s Super Bowl LVIII leading the way with 123,714,000 average viewers. From viewership trends to fan opinions, we analyzed key Super Bowl statistics using results from a recent survey we conducted with 1,000 U.S. respondents. Here’s what we found. Top Super Bowl 2025 Statistics: 58% of people are excited to watch the 2025 Super Bowl; 39% of respondents want the Philadelphia Eagles to win, but only 30% think they Make no mistake about it, the Super Bowl is the biggest TV event of the year—by a massive margin. Last year’s game attracted more than 101 million viewers, cementing viewership of 100 million-plus for 11 of the past 12 years. For context, the most watched new primetime program in the fall 2022 TV season attracted a viewership of 5.8 million 1. Cowherd is scheduled to travel to New Orleans this week to host his show as part of the network’s lead-up to Super Bowl LIX. Nielsen boosts out-of-home viewership, reaches Paramount deal. The Nielsen audience measurement company announced they have expanded the out-of-home data to include 100% of US markets.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |