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Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. [1] Viewership is predominantly North American; [2] [3] the Super Bowl is the most watched television broadcast in the United States The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers In the most watched Super Bowl, the Chiefs defeated the 49ers 25-22 in overtime. The game ended with a Mahomes TD pass to Mecole Hardman. The average viewership number for this Super Bowl was 123,714,000. Super Bowl LVIII saw over eight million more average viewers than the second-most-watched Super Bowl. The Taylor Swift effect. 5. Super Bowl LI (2017) brought in 111.32 million viewers. The New England Patriots won against the Atlanta Falcons by a score of 34 to 28. 6. Super Bowl XLV (2011) brought in 111 million viewers Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million). Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers Here Are the Top 10 Most-Watched Super Bowl Halftime Shows. From Usher, Rihanna and Beyoncé to Bruno Mars and Justin Timberlake, here are the Super Bowl halftime shows with the most viewership. According to FOX Sports, Super Bowl LVII drew an average viewership of 113 million, making Kansas City's win the third-most watched television show of all time and the best Super Bowl audience That’s 2.1 million more than the 113 million viewers initially reported after the game, making it the most-watched Super Bowl of all time, topping the 114.4 million viewers who watched New China: Most-watched Super Bowl in the last 7 years, featuring the first-ever Chinese New Year collaboration on Year of the Dragon during Super Bowl week. Viewership across Super Bowl LVIII Best estimate for watching is in the range of 100 to 150 million viewers. The Super Bowl is the most popular sporting event in the world, and despite the Chiefs and Eagles meeting just two The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million). More than 200 million viewers (202.4) watched all-or-part of Super Bowl LVIII across all networks, the highest unduplicated total audience in history and up Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Many viewers will also tune into the Super Bowl for the commercials in between. To date, brands have shelled out $7 million to $8 million for a 30-second spot in this year’s big game
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