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Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in 2025, joining several other automotive brands that are skipping this year's big game. State Farm is the other notable brand that's not in the game this year. By 2022, after multiple investment rounds, Cirkul exceeded a $1 billion valuation.. AD METER 2025: Sign up to rate all the commercials from the big game! And after the brand enjoyed a boost from USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. AD METER 2025: Vote on the big the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to 2017. Consequently, the number of AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. The 2025 Super Bowl Ad Meter winner will be announced live on the "NBC's TODAY" and at admeter.usatoday.com the morning Kia is an associate sponsor of the 2025 Ad Meter competition. ABOUT USA State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field Rocket—formerly Rocket Mortgage—is back in the Super Bowl commercial lineup in 2025 after a three-year hiatus from advertising's biggest stage. The company's return marks more than just a rebranding, too, as the two-time Ad Meter winner (2021 and 2022) sets out to create an impact through a different method: Ad Meter will remain open until 1 a.m. ET/10 p.m. PT the night of the Super Bowl. The 2025 USA TODAY Ad Meter winner will be announced on the morning of Monday, February 10. Time and network are TBD. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. The USA Today Ad Meter 2025 is back, inviting fans to skew the results Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Super Bowl XXVI, 1992 – $850,000; Super Bowl XXVII, 1993 – $850,000; Super Bowl XXVIII, 1994 – $900,000; Super Bowl XXIX, 1995 – $1.15 million; Super Bowl XXX, 1996 – $1.085 million; Super Bowl XXXI, 1997 – $1.2 million; Super Bowl XXXII, 1998 – $1.29 million; Super Bowl XXXIII, 1999 – $1.6 million; Super Bowl XXXIV, 2000 – $2 Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions.. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions More:When is the NFC championship game 2025? Date, time, tickets, TV and more. When is the Super Bowl 2025? Date, time, TV channel. Date: Sunday, Feb. 9. Time: 6:30 p.m. ET. Location: Caesars Superdome in New Orleans, Louisiana. AD METER 2025: Sign up to rate all the commercials from the big game! What TV channel is the Super Bowl on? TV USA TODAY. At first glance, AD METER 2025: Vote on the big the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. AD METER 2025: Vote on the best Super Bowl commercials!. Need a break? Play the USA TODAY Daily Crossword Puzzle. Like animals roaming beyond their natural habitats, major professional sports AD METER 2025: Sign up to rate all the big game commercials! In the advert, McConaughey appears dressed up as the legendary Bears coach—from his mustache to the sweater all football fans know well. McConaughey does a fit check in the preview, making sure his Ditka look is on point. AD METER 2025: Sign up to rate all the commercials from the
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