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Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages. [1] Viewership is predominantly North American; [2] [3] the Super Bowl is the most watched television broadcast in the United States The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The Super Bowl proved to be a record-breaking culmination of an already historically impressive year for NFL games—matchups during the 2023 regular season drew an average of 17.9 million viewers Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. 5. Super Bowl LI (2017) brought in 111.32 million viewers. The New England Patriots won against the Atlanta Falcons by a score of 34 to 28. 6. Super Bowl XLV (2011) brought in 111 million viewers The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco averaged 123.7 million viewers across television and streaming platforms. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers This past weekend’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers was the most watched of all time, drawing in an average audience of 123.4 million viewers, CBS Sports has The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps Many viewers will also tune into the Super Bowl for the commercials in between. To date, brands have shelled out $7 million to $8 million for a 30-second spot in this year’s big game Super Bowl viewers are expected to beat their $670 million spend on snacks from last year totaling 107 million pounds. BY Retail Brew and Erin Cabrey. During last year’s Super Bowl week Super Bowl LVIII saw over eight million more average viewers than the second-most-watched Super Bowl. The Taylor Swift effect. The air date for Super Bowl LVIII was on February 11, 2024. That’s 2.1 million more than the 113 million viewers initially reported after the game, making it the most-watched Super Bowl of all time, topping the 114.4 million viewers who watched New A recent Harris Poll examined the viewership expectations for Super Bowl advertisers in 2025; the organization found that 72% of those surveyed said they plan to watch the Big Game on Sunday, an China: Most-watched Super Bowl in the last 7 years, featuring the first-ever Chinese New Year collaboration on Year of the Dragon during Super Bowl week. Viewership across Super Bowl LVIII Bad Girl Riri owns the record for the most-watched Super Bowl halftime show (121.017 million viewers). Super Bowl LVII marked Rihanna’s first live performance in over five years. According to FOX Sports, Super Bowl LVII drew an average viewership of 113 million, making Kansas City's win the third-most watched television show of all time and the best Super Bowl audience Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run.
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