The price of Super Bowl ads have been steadily increasing for decades. The most significant year-to-year jump this decade was from $5.5 million in 2021 to $6.5 million in 2022, an 18% increase. Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 The cost of a Super Bowl commercial carried the same price tag in 2024 as in 2023: $7 million for 30 seconds of air time, according to NPR. CBS last carried a Super Bowl in 2021, when the Chiefs As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Compare prices for every Super Bowl since 1967. Skip to Article. See Super Bowl commercial costs for 2025 compared to past years: Super Bowl: Year: Cost: LIX (59) 2025: $8,000,000: LVIII (58) The price for a 30-second ad? Over $7 million. This price point mirrors the rates of the past two years, where advertisers paid between $6.5 million and $7 million per 30 seconds during Super Bowl The price for 30 seconds of ad time on Tubi started at $1 million, with some deals ending up at $2 million as buyers rushed to grab units, according to the buyers. Super Bowl 59 ticket prices are well below last year's. That's just one sign of declining interest in Sunday's game in New Orleans. A 30-second ad during FOX's 6:30 p.m. ET broadcast Every year it seems like the price of a Super Bowl commercial is on the rise, and that’s pretty much true. Last year’s game saw broadcasters charge $7 million for 30 seconds of ad time and it Ongoing updates of the latest Super Bowl 2025 commercials. Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. Super Bowl Commercial Lineup. With all Super Bowl ad slots reportedly spoken for, including some 60-second commercials along with the more popular 30 and 15 second slots, here’s the latest Latest; Chester Cheetah Will Work With the Kool Aid Man, For a Price: How to Squeeze Ad Icons Into a Single Super Bowl Spot 20 mins ago ; CNN’s Jake Tapper Reveals Second Season of ‘United The price of Super Bowl ads have been steadily increasing for decades. The most significant year-to-year jump this decade was from $5.5 million in 2021 to $6.5 million in 2022, an 18% increase. How Super Bowl Ad Prices Have Changed Over Time. The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today).
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