Super Bowl halftime performers are paid the union-rate minimum. For Usher, that meant $671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl. According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Still, "the halftime show at Artists don't get paid to perform at the Super Bowl, whether for the pre-kickoff songs (the national anthem, "Live Every Voice and Sing" and "America the Beautiful") or the halftime show. The 2020 Jennifer Lopez and Shakira Super Bowl halftime show cost around $13 million, Esquire reported. This would put it under the SAG-AFTRA basic agreement for performers, which covers anything How much does the Super Bowl halftime show cost? Shakira and Jennifer Lopez’s halftime performance in 2020 cost the NFL about $13 million , according to Reuters. The 2024 Super Bowl Lineup is Finally Set; The cost of production, even for just a thirteen-minute segment, can also be sky-high. The 2020 performance by Jennifer Lopez and Shakira reportedly cost The Super Bowl is the most-watched event on television, drawing millions of viewers each year. In 2023, it was the most-watched in TV history when 118.7M fans tuned in for Rihanna's set. It’s an ideal time for artists to capitalize on upcoming tours, album promotion, brand deals, and, of course, bragging rights. How much does the Super Bowl halftime show cost? 01:15 Why doesn't the NFL pay Super Bowl halftime performers? The NFL has a long-standing policy of only paying union scale for halftime performers Here’s everything to know about why Super Bowl halftime show performers don’t get paid. which in 2020 cost $13 million, per Reuters. They also cover the artists’ travel expenses. The Real Reason the NFL Doesn’t Pay Super Bowl Halftime Show Performers The NFL covers production costs, for starters. By Selena Barrientos and Adrianna Freedman Updated: Feb 05, 2024 2:58 PM EST The NFL may cover travel costs for artists, but maintains its long-standing tradition of not paying performers for the pregame and halftime shows beyond the minimum union scale requirements. More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. Forbes has estimated that The Weeknd’s Super Bowl performance could have cost as The NFL may cover travel costs for artists, but maintains its long-standing tradition of not paying performers for the pregame and halftime shows beyond the minimum union scale requirements. Here is the complete list of previous Super Bowl halftime performers and themes: 2025: Kendrick Lamar with special guest SZA 2024: Usher with special guests Alicia Keys, Jermaine Dupri, H.E.R The Weeknd speaks during the Pepsi Super Bowl LV Halftime Show Press Conference at Tampa Convention Center on Feb. 4, 2021 in Tampa. Kevin Mazur/Getty Images for TW The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [ 68 ] [ 69 ] The Super Bowl LVI halftime show starring Dr. Dre , Snoop Dog , Eminem , Mary J. Blige , Kendrick Lamar and 50 cent is the most viewed Super Bowl halftime show on YouTube The breakdown for that figure is as follows: It costs $1 million per minute for a halftime performance. Due to halftime shows running 13 minutes, it adds up to the above-total average figure. The 6 costliest Super Bowl half-time shows in history, from Prince to Beyoncé and The Weeknd’s even cost him US$7 million of his own money Famously, these artists are not paid for their performances [The NFL does, however, cover all the production costs of the Super Bowl halftime show, so artists won't be in the red if they perform], yet the Super Bowl halftime show remains one of the most sought-after gigs in the industry.
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