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Over 123 million people in the United States tuned in to watch last year’s game, a record for Super Bowl viewership and the most popular television program in American history. According to Census Bureau data , the estimated resident population of the United States was 338,740,353 in February 2024. Reasons for watching the Super Bowl in Germany in 2018, by demographics Mexico: Super Bowl viewers 2019-2020, by gender Adults looking forward to Super Bowl commercials in the U.S. 2019, by ethnicity Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Share of adults who are likely to watch the Super Bowl in the United States from 2020 to 2025, by gender [Graph]. In Statista . Retrieved February 05, 2025, from Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four About 75% of people aged 18-34 watch the Super Bowl and just over half (54%) of viewers are men. But the NFL isn’t just a young person’s game. More than 60% of adults aged 65+ tuned in to the Devices used to watch the Super Bowl in the U.S. 2022 Consumer spending on the Super Bowl in the U.S. 2017, by product type NFL teams U.S. consumers consider favored to win the Super Bowl 2017 Summary The Super Bowl, deeply ingrained in American culture, significantly shapes consumer behavior and happiness. Prosper Insights & Analytics’ January 2024 survey of 8,239 participants delves into Super Bowl-watching intentions, shedding light on its broader impact. Prosper Insights & Analytics’ January 2024 survey reveals that 76.9% of adults plan to watch the Super Bowl in [] [5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps Gambling & betting 9 Premium Statistic Amount wagered on the Super Bowl in sports books in Nevada 2004-2024 Premium Statistic Nevada sports book winnings from the Super Bowl in the U.S. 2004-2024 From viewership trends to fan opinions, we analyzed key Super Bowl statistics using results from a recent survey we conducted with 1,000 U.S. respondents. Here’s what we found. Top Super Bowl 2025 Statistics: 58% of people are excited to watch the 2025 Super Bowl; 39% of respondents want the Philadelphia Eagles to win, but only 30% think they “The Super Bowl is highly, highly stressful and it brings a lot of people together. So with alcohol comes a lot of violence and injury.” Take, for example, the raucous celebrations that erupted on Broad Street after the Eagles won the National Football Conference championship. Diving further into Super Bowl audience demographics, we can see a lot of variety among viewers, beyond geographical segmentation. During an early 2023 survey in the US, more than 50% of respondents between the ages of 35-44 said they planned to watch the Super Bowl. Super Bowl ratings hit a new low in television’s most important demographic. Sunday’s Super Bowl 53 on CBS delivered a 31.0 rating and 39.95 million viewers in the adults 18-49 demo, down 7% in ratings and viewership from last year on NBC (33.4, 43.0M) and down 16% in both measures from 2017 on FOX (37.1, 47.6M). The countdown to Super Bowl LIX in New Orleans has begun. Once again, the Jacksonville area will have a significant Super Bowl presence, with one local apieceon the rosters of the Kansas City Chiefs and Philadelphia Eagles for professional football'sbrightest night. Former Trinity Christian safety The discrepancy between the number of females and males watching the Super Bowl has been getting smaller over the last decade, according to demographic data from Nielsen Media. Based on the 111.5 million viewers who watched the Packers-Steelers Super Bowl XLV on Fox last year, 54% were male, compared to 46% female. Super Bowl XX became the first game to surpass 90 million viewers and it would take another 20 years for the NFL to break 100 million viewers, as 106.5 million tuned in to watch Drew Brees and How to watch the 2025 Super Bowl: Time, TV channel, streaming Super Bowl 59 will be broadcast nationwide on Fox, live from the Caesars Superdome in New Orleans. Fans can stream the game on Fubo Super Bowl ratings dating back to the very first game in 1967. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers.
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