The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ‘90s. Prices have gone up nearly every year since then, jumping from In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025 Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has Advertisers were forecast to spend eight million U.S. dollars on average to air a 30-second-long commercial during the Super Bowl LIX broadcast in 2025. average franchise value 2000-2024; A 30-second Super Bowl commercial cost $7 million in 2023. Costs have risen more than $5 million in the last 20 years, though viewership has not significantly changed. While the Super Bowl is a In recent years, between 70 and 100 commercials have aired during each Super Bowl game, adding up to around 40 minutes of commercials. In 2012 (New York Giants 21 - New England Patriots 17), Super Bowl ads cost $3.5 million ($4.9 million today) for a 30-second spot. 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Data came from Ad Age. 1967 As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. DoorDash returns to the Big Game with its fourth consecutive Super Bowl ad, featuring comedian Nate Bargatze. Discover how “DashPass Math” shows off the unbeatable value of DoorDash’s membership program, letting customers “Give Yourself a Pass.” Super Bowl LIX is officially here, which means another batch of fun, new and sometimes plain weird ads will be released by some of the biggest brands in the world. Historically, Super Bowl ads John Stamos explains the Zeam streaming service. How Much Does a Super Bowl Commercial Cost. NPR reported last year that a 30-second spot to air during the 2024 Super Bowl cost $7 million. The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo ® and two-time EMMY ® award-nominated actor Walton Goggins. The ad, titled "Act Like You Know," showcases how GoDaddy Airo ® brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they're doing. Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country While the Super Bowl ad is the centerpiece, Pentera’s campaign extends beyond game day with a multi-channel engagement strategy, ensuring visibility across multiple touchpoints. The Value of
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |