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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Super Bowl LIV on Fox in 2020 opened up this decade amidst the emergence of COVID-19 pandemic at the time and saw significant ratings improvement from the 2 previous Super Bowl editions, but suffered lower ratings the year after, [75] with an average of 91.63 million alone on CBS - the lowest since 2006. In 2022, with the resumption of full The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl Amount wagered on the Super Bowl in sports books in Nevada 2004-2024; Nevada sports book winnings from the Super Bowl in the U.S. 2004-2024; Nevada sports book winning percentage from Super Bowl Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, the largest number since the epic New England Patriots-Seattle Seahawks slugfest in 2014, The average viewership number for this Super Bowl was 114,810,000. The air date for Super Bowl XLIX was on February 1, 2015. 2. Super Bowl LVII: Kansas City Chiefs vs Philadelphia Eagles. Super Bowl LVII was aired on FOX. While the Chiefs and Eagles will square off in this year’s Super Bowl, they also faced each other two years ago in the The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The Super Bowl has consistently been the most popular TV event in the United States.It has been watched by millions since it first aired in 1967, and viewership increased over the years to break Super Bowl LVIII was the most-watched television broadcast in a generation. In fact, each year NFL games make up the vast majority of the most-watched television programs. In 2023, 93 of the Consumers have less interest in the Super Bowl halftime show this year. Super Bowl watchers are looking forward to watching the game (61%) and the commercials (60%). About half (48%) say they are You’re about to throw the best super bowl party of your life with these awesome recipe ideas. Keep the football watchers satisfied and the other party guests occupied! This food will make everyone enjoy the party, even that one friend who couldn’t care less about football but still comes every year. The Super Bowl is this weekend, which means football fans may be celebrating at parties and sports bars. PennDOT is urging drivers to prioritize safety on the roads."We also want to remind people Watch some of this year’s Super Bowl ads. humor and cute animals to win over watchers. Meanwhile, first-time and newer advertisers are courting outrageousness and using stunts to try to Consumers have less interest in the Super Bowl halftime show this year. Super Bowl watchers are looking forward to watching the game (61%) and the commercials (60%). About half (48%) say they are In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar Super Bowl watchers say they are looking forward to watching the game (66%) and the commercials (60%). NFL fans make five additional trips per year for beer and snacks compared to the average This year’s Super Bowl watchers expect to spend an average of $142. That’s a 22% increase from $116 in 2024. The biggest Super Bowl spenders? Millennials ($226 Each year these star-studded and clever commercials appeal to not just football watchers and sports fans, but people at the Super Bowl party who are just there for the snacks and pop culture moments. Super Bowl watchers report higher happiness levels across multiple life categories than non-watchers. The importance of Super Bowl commercials has declined, with 71.1% seeing them as entertainment. Despite a slight decrease in party plans, Super Bowl party spending has steadily increased, with an average 2024 spend of $102.27.
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