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Rhetorical analysis is a skill that needs practice and reinforcement all year long. Take a break from what you’re doing and tackle these Super Bowl ads together for students to practice discussion and analysis in an entertaining and engaging lesson. Share your videos with friends, family, and the world Now I’m branching out beyond ethos, pathos, and logos (but don’t worry — they made the list, too) to include a few more rhetorical devices that cropped up in this year’s commercials: allusion, hyperbole, and parallelism. Thus, here is my list of nine commercials from Super Bowl LVII that you can use to help students master rhetorical Coca-Cola is among the world-class companies with tremendous success in their commercials and selling power. Among the memorable advertisements of this firm include the 2018 Super Bowl ad titled The Wonder of Us (The Coca-Cola Company). A little bit touching, a little bit thought-provoking, and a whole lot funny – Super Bowl commercials are rich with material for lessons. Since I’m an English teacher, I see these commercials as the perfect opportunity to cover persuasive appeals, rhetorical devices, literary techniques, and even media choices. I’m sure we all have our favorites for different reasons, but the ones I We’re thrilled to be sharing a series of rhetorical analyses we’ve done of commercials that aired during “the big game.” These are, by nature, rhetorical masterpieces Certainly worth taking advantage of in any ELA environment! You can find the corresponding lessons and plans here! Analysis #1: P&G’s “Like A Girl” Commercial If you like these commercial suggestions, you might also like this blog post with three Super Bowl ads from 2022 that is very similar to this post -- just more ads to put in your arsenal! Rhetorical analysis is a skill that needs to be practiced over and over and over again. Let’s dig in. The all about the eyeballs ad. More than 123 million people watched the Super Bowl in 2024, in the U.S. alone. The four games during NFL Divisional weekend this year averaged 36.6 Super Bowl commercial analysis opens us up to how advertising is played out between corporations and changing objectives of economic and cultural fields. The interplay between corporations and the media can become a bit more apparent when we recognize media’s changing forms and content and its impact on lifestyles, social norms, and belief Carroll notes that it can be useful to examine the rhetoric in commercials, ads, facebook, political cartoons, wikipedia entries, scholarly articles, bar graphs, op-eds, youtube videos and more. (46-47, 56). I use student movies, Super Bowl commercials and scenes from the Lincoln movie. Here are some sample student movies. As is the case with many commercials that air during the big game, Coke’s “Coca-Cola With Feeling” ad poured plenty of resources into ensuring that this sixty-second clip would effectively build their brand. The argument is, of course, that we should drink more Coke! We’ve conducted a rhetorical analysis for you, embedded below (simply scroll down to [] The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. This is a rhetorical analysis of the CocaCola Super Bowl commercial, aired in 2016. This video serves an educational purpose; Teach Argument is in no way af The commercial aired in many other countries, one of which was the United Kingdom where Greene wasn't well known. The actual footage of the commercial was taken in May, 1979 in a little stadium in Mt. Vernon, New York. It was released on October 1, 1979 but most of its popularity and viewings were from the 1980 Super Bowl. We’re thrilled to be sharing a series of rhetorical analyses we’ve done of commercials that aired during “the big game.” These are, by nature, rhetorical masterpieces Certainly worth taking advantage of in any ELA environment! You can find the corresponding lessons and plans here! Analysis #1: P&G’s “Like A Girl” Commercial This video is our rhetorical analysis of P&G's Super Bowl Commercial "Like A Girl." We analyze P&G's purpose in crafting this advertisement and discuss its Each year, the Super Bowl provides us with a wide variety of commercials that we have the pleasure of closely reading and analyzing with our students. Of course, not every commercial is created equally. Some are jam packed with rhetorical power, while others rely on tried and true devices like celebrity cameos and topical humor to drive their messages forward. This lesson bundle is designed to More about . Rhetorical Strategies In Super Bowl CommercialsWounded Warrior Project Rhetorical Analysis 980 Words | 4 Pages; Texas Jr's Use Of Ethos Pathos Logos 1210 Words | 5 Pages; Budweiser Rhetorical Analysis Essay 1658 Words | 7 Pages; Ayn Rand Ethos Pathos Logos 1212 Words | 5 Pages; Rhetorical Analysis Of The Onion 1084 Words | 5 Pages This is a rhetorical analysis of BMW's i3 Super Bowl commercial. We discuss the manner in which BMW uses features other than pathos to hook their readers in
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