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However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year. [11] The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people. [12 The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The ratings growth continued in the postseason—the 12 playoff games leading up to Sunday's Super Bowl averaged 38.5 million viewers on TV and streaming platforms, the Associated Press reported That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. Univision averaged 2.3 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014. NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to Some 123.4 million viewers watched the Kansas City Chiefs beat the San Francisco 49ers in Super Bowl LVIII, according to preliminary data from Nielsen and Adobe analytics, which made it the U.S For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals There's a new Super Bowl TV ratings record, as an average of 120.3 million viewers tuned in on CBS to watch the Chiefs beat the 49ers. For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals Last year Super Bowl LVIII, won by the Kansas City Chiefs and averaged a record 123.7 million [+] viewers. This season with the Chiefs seeking a Super Bowl three-peat, NFL ratings have dropped 120.5 million viewers for Super Bowl 59 We will see an increase in viewership from the Super Bowl 57 matchup as it is the second time 2 Black Quarterbacks will face off in the big game and there is a great deal of interest in seeing whether or not the Chiefs can be the first team to three-peat! Premium Statistic Super Bowl TV viewership in the U.S. 1990-2024; Basic Statistic TV ratings of the Super Bowl in the United States from 1990 to 2024 [Graph], Sports Media Watch, February 16 The Super Bowl LVII telecast ran from 6:44 PM ET to 10:14 PM ET and averaged nearly 112.2 million viewers on FOX. An additional 882,000 watched the Spanish broadcast on FOX Deportes. How many people watched the Super Bowl? 2024's Super Bowl had a viewership of over 123 million, making it the most watched TV telecast of all time. Super Bowl TV ratings in the U.S. 1990-2024;
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