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Get ready for even more action, laughs, and pickleball prowess in the extended cut of Michelob ULTRA’s “The ULTRA Hustle” Super Bowl 2025 commercial! This longer version dives deeper into the playful rivalry and over-the-top dedication of an all-star lineup—Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser—as they battle it out on the pickleball court You can’t out-hustle a hustler. Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss, and Ryan Crouser #PlayForULTRA #SuperBowlLIX #SuperBowlSubscribe January 28, 2025 – ST. LOUIS, MO – Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with a new spot called, “The ULTRA Hustle”, harnessing the joy and spirit of friendly competition on and off the court. Michelob Ultra has entered the Super Bowl 2025 arena with a fun ad that has a "Grifters"-style twist. Movie stars Willem Dafoe, currently seen in "Nosferatu," and Catherine O'Hara, who voiced Michelob ULTRA Zero, a non-alcoholic beer, also makes a cameo in the ad and will be featured during Fox's broadcast of Super Bowl 59. "The Super Bowl is a more than a sports moment, it's a WATCH: Michelob ULTRA's 2025 Super Bowl ad. When is the Super Bowl? What time is kickoff? The game will kick off on Sunday Feb. 9, at 6:30 p.m. Eastern time. Super Bowl 59 will be played at the NEW YORK — Willem Dafoe and Catherine O'Hara are trading Hollywood for the pickleball court in Michelob ULTRA's latest Super Bowl commercial, set to air during Super Bowl LIX. The 60-second spot, titled "The ULTRA Hustle," features the unlikely duo of Academy Award nominee Dafoe and Emmy winner O'Hara as pickleball sharks who hustle their way Michelob ULTRA Super Bowl teaser. Courtesy Michelob ULTRA “Come to play or be played,” a message reads across the screen, as a mysterious arm grabs her paddle and an unseen man bounces a ball. LOUIS, Jan. 28, 2025 /PRNewswire/ -- Michelob ULTRA, a superior light beer known for championing an active and social lifestyle, is making its return to the Super Bowl stage, upping the ante with Michelob ULTRA's Super Bowl commercial was directed by Adam Berg and created by Wieden + Kennedy New York. A Perfect Match. As a brand synonymous with sports and social occasions, Michelob ULTRA is committed to continuing its tradition of bringing fans together to celebrate the sports they love on the biggest stages throughout the world. Michelob Ultra’s Super Bowl 2025 Commercial is about active and social lifestyles. The Super Bowl spot is “The Ultra Hustle,” which promotes friendly competition on and off the court or field. “For me, it was such a thrill to be a part of this Super Bowl commercial, so I have Michelob ULTRA to thank for making me feel very cool,” said Pickleball will make its presence felt during Super Bowl LIX courtesy of a creative Michelob ULTRA commercial. This marks the second year in a row that pickleball will be featured in conjunction with the most watched sporting event of the year. Michelob Ultra’s Past Super Bowl Commercials. Michelob Ultra has a strong history of using the Super Bowl platform to inspire audiences. Last Year’s Spot: In 2024, the brand ran an energetic 60-second commercial featuring Lionel Messi, showcasing how professional athletes balance competitiveness with a sense of fun. Willem Dafoe and Catherine O’Hara Are Pickleball Hustlers in Michelob Ultra’s Super Bowl Ad. The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it In an exclusive teaser of Michelob Ultra’s Super Bowl 2024 commercial, shared first with PEOPLE, the three stars meet to show off their talents on a sandy field. The clip shows Sudeikis, 48, on NEW YORK — Willem Dafoe and Catherine O'Hara are trading Hollywood for the pickleball court in Michelob ULTRA's latest Super Bowl commercial, set to air during Super Bowl LIX. The 60-second spot Dafoe's a Super Bowl veteran — and, despite his reputation for playing darker roles, the Michelob Ultra spot is his third with a comedic bent. But Michelob Ultra’s Super Bowl 59 campaign tells a different story. Budweiser’s 2025 Super Bowl ad was intended as a regional buy. However, after its leading man MICHELOB ULTRA® #PLAYFORULTRA VAULT SWEEPSTAKES. No Purchase Necessary. Open to US residents (excluding MD residents) 21+. Begins at 9 am EST on 1/28/25 & ends on 2/9/25. Michelob ULTRA (Ft. Serena Williams and Brian Cox) | Super Bowl 2023 LVII (57) Commercial

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