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Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any The survey also found a Super Bowl ad is likely to influence the purchase decisions of 40% of viewers with a near majority (48%) saying they are very likely to participate in social media Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of Let’s dig in. The all about the eyeballs ad. More than 123 million people watched the Super Bowl in 2024, in the U.S. alone. The four games during NFL Divisional weekend this year averaged 36.6 USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Tide went meta when it bought an ad in every quarter of the 2018 Super Bowl. Each spot riffed a stereotypical Big Game commercial: a car ad, a beer ad, a deodorant ad, and more. Budweiser is the unofficial King of Super Bowl commercials, so it only makes sense the beer brand appears on this list twice. This ad from Super Bowl XXIX makes us laugh every 👏 single 👏 time. 👏. 18. Coca-Cola - "Mean Joe Greene" Hyundai looked to New England for inspiration in this Super Bowl LIV ad. They pulled together quite a bit of Boston star power in John Krasinski, Chris Evans, Rachel Dratch and Big Papi himself Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Check out below to see all of the Super Bowl 2025 commercials released so far, as well as teasers for this year’s big game ads. Angel Soft is offering viewers a “potty-tunity” with its Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have Companies have paid as much as $4.5 million for pregame ads. How Many Viewers Watched the Super Bowl in 2024? The Super Bowl this year is expected to garner over 100 million viewers. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers Eugene Levy’s trademark eyebrows fly off for Little Caesars. By MAE ANDERSON - AP Business Advertisers also worked to appeal to Generation Z, which Cranford said enjoys social shopping, or finding new products and seeking recommendations online. Super Bowl commercials expected to target Gen Z this year include a Taco Bell ad featuring Doja Cat and a Mountain Dew commercial highlighted by a game of kickball with yetis.
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