Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight and the advertising version of a 2-minute began Ad Meter panelists were tasked with voting on all 51 commercials from Super Bowl Sunday, rating them on a scale from 1 to 10. Below are complete results in order of average score. Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. See the best Super Bowl ads every year since 1989, according to USA TODAY Ad Meter. NHL February power rankings: The chaos before the 4 Nations Face-Off. NHL. For everyone who couldn’t go in person (about 100 million people), they had the consolation prize of Super Bowl ads. USA Today’s Ad Meter panelists scored 59 ads, and the top five ads ranged Here are the 2024 Super Bowl ads ranked best and worst by the experts, including spots featuring Ben Affleck and Arnold Schwarzenegger. This ad was the No. 2 ranked spot in USA Today's Ad Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early You are now an official USA TODAY Ad Meter panelist. You'll take part in a tradition spanning more than three decades, rating the best commercials of the Big Game. We'll send you reminders to make sure you don't miss out. Remember, you'll need to rate ALL the ads by Sunday night for your votes to count, so be ready on game day! USA TODAY Ad Meter 2025: Open for Voting for the Best Super Bowl Commercials Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. Below are the commercials that appeared on Super Bowl Sunday, as tracked by USA TODAY's Ad Meter, a ranking of Super Bowl ads by consumer rating. RATE EVERY AD!: Become an Ad Meter panelist and Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Overall, there were 64 ads in the competition's national lineup. After the curtain closed in the wee hours of Feb. 14, these were the top 10: 10. Lorenzo Reyes from USA Today stops by Studio 1A and shares the highest-ranking commercials, including a Doritos ad with voiceovers by Charlie Puth and Megan Thee Stallion, a commercial for Amazon The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter. The 5 lowest-rated Super Bowl 57 commercials, according to USA TODAY Ad Meter. The Voice of the Next Generation: The Brandcenter at VCU weighs in on the Ad Meter ratings
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |