Brand Innovators: Super Bowl Ad Tracker 2025. A resource covering confirmed advertisers, creative agencies, and campaign insights. Marketing Div e: Super Bowl Ad Tracker. Offers breaking news and details about advertisers participating in Super Bowl LIX. Industry News and Insights: Ad Age: Super Bowl 2025 Coverage Super Bowl 2025—unsung ad heroes who make Big Game commercials happen An animal trainer, animatronic designer and agency legal counsel are among those behind-the-scenes people this year’s Publicis Groupe-owned Saatchi brings back Tide and Toyota to the Super Bowl with a 30-second spot for Tide Pods and this 60-second hero-themed spot, respectively. 72andSunny. MDC-owned creative agency 72andSunny produced two Super Bowl commercials, one for Audi, promoting its new electric vehicle, and one for the NFL. Squarespace’s In-House Dallas' Plot Twist Creativity is behind the Super Bowl spot for H-E-B, the San Antonio-based grocer that’s been heavily investing in North Texas. The ad agency crafted the 60-second spot that Highdive: This Chicago-Based Ad Agency Has Cracked the Super Bowl Code. Highdive Smashed the Super Bowl Once Again. Year in Review: The 30 Best Ads of 2022. Hellmann’s will return to the Super Bowl for the fifth consecutive year with a 30-second ad created by agency VML, according to a company statement. The announcement follows a number of marketing stunts by the Unilever-owned brand around football season this year, including its partnership with quarterback Will Levis for a mayo-inspired A Chicago ad agency was recognized for one of its Super Bowl commercials for the fourth time in the last five years. Highdive was awarded the top commercial in USA Today's Ad Meter Ratings for its The ad addresses millennial and Gen-Z audiences in an effort to empower them while simultaneously introducing the company’s newer features. The agencies were extremely successful in promoting the brand’s core message of social change and the #inhercourt movement in a more touching and emotional Super Bowl ad. Audi: Venables, Bell & Partners Gerard Caputo is the agency’s group creative director working on FanDuel, and this is the seventh Super Bowl ad of his career. He tells me that right now the mood within the agency is fun and DoorDash first added The Martin Agency to its roster in 2019, and it produced two Super Bowl ads for the brand in 2021 and 2023. The first Super Bowl ad featured Daveed Diggs on Sesame Street Fetch has ramped up its infrastructure to handle up to 20 million users flooding its app Super Bowl Sunday, drawn in by a $1.2 million livestream money drop tied to its first Big Game ad. The high KANSAS CITY, Mo. — A Taylor Swift fan from Boston and a Philadelphia-based advertising agency have spent the week leading up to Super Bowl LIX trolling each other with billboards in KC and Keep up with the latest Super Bowl news on our regularly updated Super Bowl ad tracker, which includes Big Game commercials, teasers, the brands buying ads and the agencies behind the creative. More so than brands, agencies were keen to use AI for their Super Bowl efforts. Ad agency Monks used AI to pitch ideas to shopping rewards app Fetch for a livestream that will run alongside Fetch An unlikely Chicago team is on an equally remarkable Super Bowl run, as WeatherTech, a once-obscure Bolingbrook car floor mat manufacturer, and Pinnacle Advertising, a small Schaumburg agency Ready for Prime Time in Multi-Market Super Bowl Spot. Agency: Humancare. Samuel Adams. Your Cousin’s Brighter Boston. Amazon. Agency: Pinnacle Advertising. Workday. Rocket’s last Super Bowl ad, for Rocket Mortgage, ran in 2022 and featured Anna Kendrick and a Barbie Dreamhouse. That ad was created by Highdive, which also handled previous Super Bowl spots Dallas' Plot Twist Creativity is behind the Super Bowl spot for H-E-B, the San Antonio-based grocer that’s been heavily investing in North Texas. The ad agency crafted the 60-second spot that What makes something a flop? Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a flop in the world of advertising?. Brands airing Super Bowl ads have a lot riding on their investments - roughly US$7 million for a 30-second spot for the 2025 big game. The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, []
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