Dove is once again using the Super Bowl spotlight to address a critical societal issue, this time focusing on the growing problem of young girls dropping out of sports due to low body confidence. The Unilever-owned beauty brand has confirmed that it will air a 30-second commercial during the fourth quarter of the Big Game. Watch the Dove "These Legs" Super Bowl 2025 commercial, a powerful message about keeping girls in the game. Every girl deserves to play the sports she loves, yet 1 in 2 girls who quit are driven out by body criticism. It's time to change that. Experience the ultimate collection of Super Bowl LIXI commercials right here! Watch all the most buzzworthy, creative, and entertaining ads that will 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025; The Conversation: Five Super Bowl Commercials That Deserve Places in the Advertising š Read our review: Subscribe to see the best ads: Re Dove is returning to the Super Bowl with a 30-second spot that, like last year, focuses on the obstacles to keeping girls in sports. This yearās spot, with creative led by WPPās Ogilvy, shows This year, we can expect to see ads for Super Bowl veteran brands including Anheuser-Busch (which will have five different ads for a total of three minutes), Taco Bell, Hellmann's, Doritos, Dove Watch Dove's Super Bowl LVIII commercial "Hard Knocks" 2024 featuring an inspiring message. Doveās Super Bowl ad hits hard. The company, known for its self-esteem campaigns, used its ad to point out that it's not āhard knocksā that drive girls out o Take beauty brand Doveās ad, āHard Knocks,ā for example, the companyās first body positivity spot in the Super Bowl in nearly 20 years. The ad, produced by Ogilvy, puts the spotlight on Dove wants to help keep girls confident in sports with this year's Super Bowl ad. Be sure to vote for your favorite Super Bowl ad with Ad Meter! Go to admeter.usatoday.com. Speakers from well-known brands ā the NFL, Dove, UberEats, Unilever, Anheuser-Busch, Hellman's, HƤagen-Dazs and Instacart ā spoke on one of three different panels: women in sports, the power of casting celebrities and companies brand-new to the Super Bowl commercial scene. Super Bowl commercials are an American tradition, and with increasingly few opportunities for appointment television, the ad spots have become some of the most coveted real estate in marketing ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Drumstick 2024 Super Bowl Ad ā āDoctor on the Planeā with Eric Andre Dove 2024 Super Bowl Ad ā āHard Knocksā Bass Pro Shops 2024 Super Bowl Ad ā āMaking Memories On The Waterā Booking.com 2024 Super Bowl Ad with Tina Fey Marvel Deadpool & Wolverine Crowdstrike 2024 Super Bowl Ad ā āThe Futureā Dove āThese Legsā Super Bowl 2025 Ad. Coffee Mate 2025 Super Bowl Ad ā Shania Twain. February 4, 2025. in Super Bowl. 8 1. 0. 12. SHARES. 56. VIEWS. Share on A great example was Doveās āHard Knocksā commercial from last yearās Super Bowl. The ad highlighted Doveās Body Confident Sport Program, a collaboration with Nike, offering resources to help educators boost girlsā self-esteem and keep them engaged in sports. Interestingly, viewers never see a bar of soap in the commercial. Doveās advert for Super Bowl continues its fight against body shaming with a campaign full of truths. During the Super Bowl, brands donāt hesitate to leave us with spectacular campaigns, with big Hollywood stars or recovering past glories. But there is also room for more intimate campaigns, those that leave a mark. Notably, Doveās male-focused collection, Dove Men + Care, also made an appearance in a 2015 Super Bowl ad, focusing on product promotion. The campaign is the latest iteration of the long-standing Dove Self-Esteem Project, launched in 2004.
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