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Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated “Given the impact of social media in how America is discussing and rating Super Bowl ads, we felt this was a logical evolution,” said Sandra Micek, senior vice president for marketing at USA According to social media experts Sprout Social, it was the second most Tweeted about ad around on Super Bowl Sunday and generated the highest engagement of any ad. and was rated 4 stars by Ad We look at three popular ad meters, USA TODAY, DAIVID, and SYSTEM1, and their top-ranked Super Bowl Ads. The Top 5 Super Bowl LVIII Ads From USA TODAY. More than 160,000 people registered to vote A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the Here are the top 5 Super Bowl commercials from 2024 5. NFL: ‘Born to Play’ Score: 6.23. A boy in Accra, Ghana, named Kwesi imagines he’s playing football with NFL stars on his way to school. The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground The ad received a D on ADPLAN and was rated #54 by Admeter. 3) Homes.com “Quick Question” Launching a new brand with a Super Bowl ad can be a special challenge as consumers don’t have A well-deserved 4-Stars for this Super Bowl debut. Five key themes sum up Super Bowl ads this year: Movie/TV homages: Super Bowl night sometimes felt more like Oscars night as brands like T-Mobile, Michelob Ultra, and Rakuten made ads riffing on classic movies. Popcorners joined in with a Breaking Bad homage, bringing TV into the mix. The current authors’ research explored consumer behavioral responses to Super Bowl ads on YouTube by comparing the predictive value of the self-report USA Today Ad Meter ratings with For this Super Bowl Brands Performance Study, we analyzed social media posts between January 12 - February 12 2024 across five social media channels (Facebook, Instagram, TikTok, Twitter and YouTube) to identify top-performing brands that participated in this event. Accordingly, some marketers this year made social media a focal point versus ponying up the $7 million dollars it took to buy a 30-second in-game ad. Among social media-reliant brands, Captiv8 called out State Farm, which, despite having naming rights to Super Bowl LVII’s venue, decided to forego a traditional big game ad for a paid social Social media users loved the old TV show references, the wise-cracks from characters and flurries of slime on the field. Best Super Bowl ads:Best 2024 Super Bowl commercials: All 59 ranked In response to the statement “some of [this] year’s Super Bowl ads positively [shifted] my perception of the brand,” 33.3% of respondents gave a three rating, 33.3% rated that statement a As the spectacle of Super Bowl LVIII unfolded, it wasn’t just about touchdowns and halftime performances; it was a stage for social media influencers and content creators to seize the spotlight. Influencers have truly entered the field, and were involved with nearly every big brand campaign around the event this year. A look back at all the Super Bowl's 2024 commercials, ranked by their Ad Meter score. "Less Social Media. More Snapchat," Snapchat – 3.84 59. "American Values," Robert F. Kennedy Jr The Super Bowl has gone from a high-profile football game to a complete pop-culture event. It’s a spectacle. All NFL fans watch the Big Game whether their team is in it or not. But even non
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