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Yet underlying the gaggle of talent is a shift in its makeup, which, intentionally or not, mirrors that of NFL and Super Bowl viewership: More women are entering the picture. AD METER 2025 : Vote The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until TV ratings of the Super Bowl in the United States from 1990 to 2024. Share of U.S. Super Bowl viewers who say ads are favorite part 2022 The number of Americans who watched the Super Bowl on TV last year fell 13% from the peak in 2015, but the average cost of a 30-second advertising spot has just kept climbing.This year, the retail The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. Whether you tune in for the halftime show, the ads, or even the football, the Super Bowl is a super-sized spectacle for tens of millions of fans. Super Bowl LVIII in 2024 smashed the record for most-watched broadcast in history with 123.7 million viewers, while ad prices held steady at $7 million for a 30-second spot. Super Bowl LVIII may be in the rearview mirror, but advertisers are still dissecting every aspect of the commercials. The showdown between the Chiefs and 49ers, which stretched into overtime, captivated audiences with both the in-game action and the ads. iSpot’s second-by-second, cross-platform measurement showed the game reached an average minute P2+ audience of 126.6 million viewers across The survey also found a Super Bowl ad is likely to influence the purchase decisions of 40% of viewers with a near majority (48%) saying they are very likely to participate in social media According to an August 2021 survey among viewers in the United States, 43 percent of respondents said they tuned in to the Super Bowl to watch the commercials. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the SuperBowl-Ads.com is a website dedicated to providing viewers with access to Super Bowl commercials. The website features a library of over 900 Super Bowl commercials, allowing viewers to watch their favorite ads from the past and present. The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million First-timer Instacart joins DoorDash and Uber Eats and a battle between food delivery services during the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the Pillsbury Doughboy. In the end, the Chiefs were victorious, finishing the game at 38-35. To better understand the event, AdImpact offers an analysis of Super Bowl viewership. In the first quarter, Super Bowl viewership spiked at kick off as people tuned into the game for the first time. During the national anthem, around 6:30PM, viewership was at 77M. Companies have paid as much as $4.5 million for pregame ads. How Many Viewers Watched the Super Bowl in 2024? The Super Bowl this year is expected to garner over 100 million viewers. Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY. Discover more YouTube data on Think with Google. At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the Feb. 9 game on Fox will be greeted by the usual
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Photos from events, contest for the best costume, videos from master classes.
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