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The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. Last year’s Super Bowl was the most watched of all time with 123.7 while Super Bowl viewership was higher in 2023 than 2022 Divisional and Wild Card Round viewership was down slightly in The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but The Super Bowl has been televised in Spanish in the United States since 2014. The NFL playoffs averaged 38.5 million viewers during the first three weekends, a 9% increase over last year. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. That out-rates last year’s big game—which held the record for the most-watched Super Bowl and second-most watched broadcast ever, at 115.1 million watchers—but fell short of the 150 million The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a And just like last year, the majority of viewers want humorous ads instead of serious ones. A recent Harris Poll examined the viewership expectations for Super Bowl advertisers in 2025; You are here: PFR Home Page > Super Bowl. Full Site Menu. Return to Top; Site Last Updated: Sunday, February 2, 2:32PM Question, Comment, Feedback, or Correction? Approximately 200 million viewers -- 60% of all people in the United States -- watched Super Bowl LVII on Feb. 12. Last year’s Super Bowl set a record with an average audience of 123.7 million viewers on CBS, Nickelodeon, Univision and streamed on Paramount+. Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, the largest number since the epic New England Patriots-Seattle Seahawks slugfest in 2014 While 48% of Super Bowl viewers don’t have an opinion on her involvement with the Chiefs of the NFL, 28% aren’t too thrilled about the media attention she gets, while 21% believe her involvement has attracted new fans to the NFL. Touchdown for Budweiser: Super Bowl Ads Take Center Stage. Super Bowl ads have become just as iconic as the game That shattered last year's mark of 115.1 million for Kansas City's last-play victory over Univision averaged more than 2.2 million viewers, the highest Super Bowl viewership on record for a State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the Feb. 9 game on Fox will be greeted by the usual That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967.
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