Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Ad Meter panelists were tasked with voting on all 51 commercials from Super Bowl Sunday, rating them on a scale from 1 to 10. Below are complete results in order of average score. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Here are the top 5 Super Bowl commercials from 2024 5. NFL: ‘Born to Play’ Score: 6.23. A boy in Accra, Ghana, named Kwesi imagines he’s playing football with NFL stars on his way to school. A look at the top Super Bowl ads, and those that missed the mark 05:10. As the Kansas City Chiefs took on the San Francisco 49ers in Sunday's Super Bowl thriller, some of the world's top brands ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Here Are the Cable News Ratings for Paramount+ doesn't skimp on its Super Bowl ads. Not only does this include Sr Patrick Stewart, Drew Barrymore, Jeff Probst, Dolphins QB Tua Tagovailoa, that dude from "Reno 911!", and several Super Bowl television ratings have traditionally been high. Ads cost between $170,000 and $200,000 for the 2015 game, and between $150,000 and $200,000 for the Super Bowl ratings dating back to the very first game in 1967. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight The TV Ratings Guide Abbott Elementary Celebrity Jeopardy ratings chicago med ratings chicago pd ratings Hollywood Squares ratings Raid the Cage ratings Shifting Gears ratings Special Forces ratings Wednesday TV Ratings 2/5/25: Super Bowl Greatest Commercials Up from 2024, Hollywood Squares and Abbott Elementary Rise, Chicago PD Slides A look back at the dot-com Super Bowl from 2000 and how many of the 14 companies that had Super Bowl commercials still exist. Trade confidently with insights and alerts from analyst ratings Taylor Swift’s presence may put this Chiefs-Eagles battle atop the Super Bowl ratings pile for a second consecutive year. the number of Super Bowl ads that have had male-only celebrities has The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter. The 5 lowest-rated Super Bowl 57 commercials, according to USA TODAY Ad Meter. The Voice of the Next Generation: The Brandcenter at VCU weighs in on the Ad Meter ratings Super Bowl Sunday drives billions in spending, from ads to food, but also costs $9.3B in lost productivity as millions skip work Monday. Ratings may be down a tick from last year, but this Let's take a trip down memory lane and revisit the five highest-rated commercials in Ad Meter ratings from the 2015 Super Bowl — which includes an interesting slice of history at the top. 5. Doritos, "Middle Seat" -- 6.71. Doritos has been a Super Bowl commercial favorite for years, and the snack brand certainly showed up in 2015.
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