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In addition to TV spots that will be promoting upcoming movie during the Super Bowl, several companies have decided to use famous film characters to sell the A funny commercial from Super Bowl XLV. A kid attempts to use the force, and it works! Does it? The Volkswagen Super Bowl commercial for 2011 was particularly notable for featuring a young boy dressed as Darth Vader attempting to use "the Force" on vari The Volkswagen Passat Super Bowl XLV commercial features a child dressed in a Darth Vader costume who’s determined to channel the force. While Darth Vader’s "Star Wars" theme “The Imperial March” plays, the young, costumed Vader walks the halls of his house trying to move objects with all of his might – the dog, the laundry machine, a baby doll. Volkswagen tapped into those childhood memories during Super Bowl XLV. In its ad, a kid was dressed up as Darth Vader and tried to see if the Force within him would move any objects while the That is the approach Volkswagen took in this Super Bowl XLV ad in 2011. "The Imperial March' provides a familiar tone, and little Darth Vader was the perfect way to show the remote start feature I n 2011, on the Wednesday before the Super Bowl, a new Volkswagen commercial popped up on YouTube. “The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while [12] Of all the Super Bowl ads, Rainey said, "the one you'll actually want to see again is Volkswagen's, powered by the force of a tiny Darth Vader who tells a simple story, with a little body language and nary a word." [12] Stuart Elliott of The New York Times enjoyed the ad, calling it a "loving spot-on tribute to Star Wars." In 2011, Volkswagen aired one of the most memorable ads in modern Super Bowl history: “The Force,” where a child donning a Darth Vader costume is convinced of the powers of the dark side. Time Magazine said it “changed Super Bowl commercials forever,” and as of 2015, it was the most shared Super Bowl ad ever, according to USA Today. A child portraying Darth Vader uses the Force on a 2012 Volkswagen Passat, in a 2011 Super Bowl XLV ad. NEW YORK (AP) - In the Super Bowl of advertising, Justin Bieber replaced Ozzy Osbourne and The 2011 Big Game CommercialPLUS a chance to vote on your favorite commercial and a link to 45 FREE ebooks at Max Page, the pint size 6-year-old star of the popular little mini Darth Vader VW Volkswagen Super Bowl XLV (45) car commercial, was introduced to movie icon "The Force" was a 2011 Volkswagen television commercial that ran during the Super Bowl XLV on February 6, 2011,[1] although it was first shown on YouTube the week before.[3] In the commercial, a young boy dressed like Darth Vader tries to use the Force on a 2012 Volkswagen Passat. When his father uses the car's remote keyless system to start the vehicle, the shocked boy believes he has Pricing for Super Bowl LVIII set to air Feb. 11 on CBS is said to be around $7 million for a 30-second spot, according to Ad Age. That's roughly 140 base priced Dodge trucks - based on local pricing. "The Force" was described by many as one of the best automotive commercials of all time. VW decided to use its Social Media platforms to promote the video days before it would appear on TV. The 60 -- Watch More Super Bowl XLV Commercials! One of the best Super Bowl commercials this year, Star Wars / Darth Vader "The Force" by In addition to TV spots that will be promoting upcoming movie during the Super Bowl, several companies have decided to use famous film characters to sell their products. We recently showed you a commercial for Chevrolet that features Bumblebee from the "Transformers" franchise. HERNDON, VA — Volkswagen of America, Inc. announced today it will premiere two :30 second spots during the 2nd and 4th quarters of Super Bowl XLV. This marks the second consecutive year Volkswagen has advertised during the Super Bowl after a nine-year hiatus. The Volkswagen Passat ad, with the little Darth Vader starting the car, was by far the favorite ad of the game. “The Super Bowl continues to be the advertising industry’s premier event,” said Pat McDonough, Senior Vice President for Insights and Analysis at Nielsen. The “other” Volkswgen commercial in Super Bowl XLV, "Black Beetle" got lost in the swell of attention around the young Darth Vader in "The Force". But it shouldn't have been.
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