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The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. Here's what 30-second Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. The most expensive ads in Super Bowl history both came in 2019: Google and Amazon each spent $16.8 million. Google’s ad was an emotional spot centered around an elderly man trying to hold on to The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the The Super Bowl’s massive viewership and cultural significance drive up ad prices year after year. In 2024, more than 113 million U.S. viewers tuned in to SB LVIII. Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 Super Bowl 1 was carried by both CBS and NBC, and each sold ads at different costs: $42,500 for CBS and $37,500 for NBC, per SuperBowl-ads.com, citing Nielsen Media Research. AD METER 2024: Sign up to rate all the commercials from the big game! To put that into perspective, it cost roughly $233,000 per second for an ad in the 2022 Super Bowl between the Los Angeles The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. A decade later, in 1977 (Oakland Raiders 32 - Minnesota Vikings 14), brands were forking over $125k (about $675k today). ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Here are some of the ads you can already watch online. Bud Light Super Bowl commercial. Bud Light's spot features Shane Gillis and Post Malone helping a neighbor in a suburban cul-de-sac enliven New York (CNN) — One of Google’s Super Bowl ads features a Wisconsin cheese market owner who uses the company’s Gemini AI tool to write product descriptions. But cheese fans quickly caught a The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and partner at Cranford Co., identified several key trends, ranging from nostalgia to a focus on Gen Z, to expect during this year’s Super Bowl ads. Cranford noted that many In a new Budweiser Clydesdales Super Bowl commercial, a foal finds a way to help after being left behind by the rest of the Clydesdales. Super Bowl: How to make cajun seafood foil packets Super Robert Channick, Business Reporter for the Chicago Tribune, joins Jon Hansen to talk about how WeatherTech’s Super Bowl ad from years ago has paid off. The two discuss return on investment for companies and which ones keep advertising. Super Bowl ads are a perfect example of how advertisers regularly employ subversive strategies on TV and social media to attract investments. Recognizing the factors that influence your investing decisions — and knowing how to withstand those appeals — can help you make sound choices with your money, regardless of whether the Chiefs or the DoorDash's 2025 Super Bowl features a ridiculous mansion, lavish spending, and a decidedly silly concept to sell its DashPass subscription plan. John Kaczmarek's business, Carleton Hotel Bar, can be seen in the 2025 Budweiser Super Bowl commercial. Kaczmarek is excited about the national exposure for his business and the town of Carleton. Speaking of big bucks, fans spend plenty of money to tackle their hunger during the Super Bowl. Beer and chicken wings are on the menus of many fans, whether they're eating at home or heading to a restaurant. Some estimates have suggested that fans consume more than $1 billion worth of chicken wings on the day of the Super Bowl.
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