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Pepsi has confirmed it will advertise in the Super Bowl after ending its decade-long run as presenting sponsor of the Super Bowl Halftime show last year. According to Adweek, the ad will continue its campaign promoting Pepsi Zero Sugar, which launches in the market on Jan. 14 with spots in both English and Spanish. Pepsi will also give away up Super Bowl LVII aired Sunday Feb. 12, 2023 and featured dozens of commercials advertising products and showcasing new movies and television shows. The commercials also featured many celebrity Creative: As part of its Super Bowl spot, Limit Break will give away 40,000 NFTs and feature a QR code in its ad. The free token release is meant to build excitement for the company’s upcoming Super Bowl 57 Ad Tracker: Reviews and Video for all the 2023 Commercials A frequently updated look at the advertisers in Super Bowl LVII Fox will broadcast Super Bowl LVII on Feb. 12, 2023. During Super Bowl LVII, advertisers for Fox Nation, Netflix (teamed up with GM), Paramount+, and Tubi collectively ran 3.5 minutes of ads. While Netflix rolled out its Will-Ferrell-featured ad, it’s also dealing with early growing pains from its decision to launch an ad-supported tier for the first time since its founding more than two The Philadelphia Eagles will take on the Kansas City Chiefs at Super Bowl LVII on February 12 at State Farm Stadium in Glendale, Arizona. Brands are gearing up for advertising’s biggest night and dropping hints and teasers in the lead up to the big game where ads are going for up to $7 million for :30 seconds, according to reports. Economic woes have weighed on media budgets in recent months, but that hasn’t dampened marketing excitement for Super Bowl LVII. Fox had already sold the lion’s share of its ad inventory by early September, with 30-second spots for the Feb. 12 broadcast reportedly going for a record $7 million. Look for a 60-second ad to air in the 2nd Quarter of Super Bowl LVII. Kia. Kia will be returning to the Super Bowl for a second consecutive year with an ad created by their agency of record, David & Goliath. Last year, Kia was among a number of automotive advertisers that were introducing their electric vehicles. With Super Bowl LVII kicking off Sunday comes another round of new and returning brands advertising during the game. A big storyline around this year’s crop of ads is Anheuser-Busch InBev giving up its alcohol category exclusivity for Super Bowl advertising, which it had held since 1988. NFL business partners are filling their war chests for Super Bowl Week in Arizona, during which 46 media, licensing and corporate sponsors of the league will activate across a wide variety of media and marketing channels. In the Fox broadcast of Super Bowl LVII on Sunday, nine of the NFL’s corporate sponsors will account for 20.5 ad units, with 13 “partners” underwriting on-the-ground Super Bowl LVII will take place on February 12 at State Farm Stadium in Glendale, Arizona in the new year, and advertising plans are already starting to take shape. As brands gear up for advertising’s biggest night of the year, inventory is selling out. Super Bowl 2023 Creative Effectiveness Report We took an in-depth look at the performance of all national ads that ran during Super Bowl LVII based on three core measures of ad effectiveness in our Link AI platform, as well as in-game advertising trends, digital activations, and a breakdown of who is watching the Big Game. Super Bowl LVII arrives to cap off an eventful NFL season that saw record TV ratings, but also high-profile injuries that again called into question the sport’s safety and reputation. This article is part of our series looking into the big game’s impact on television, fans, advertisers and more. America’s most beloved beer brands are back with a fan-first Super Bowl playbook. January 19, 2023 – NEW YORK, NY – Today, Anheuser-Busch is unveiling its mega-charged advertising strategy honed from decades of experience as one of the Super Bowl’s most creative and iconic advertisers. The strategy prioritizes connecting with beer While most Super Bowl LVII advertisers will be familiar, this season's broadcast will include a newcomer in the suds category, as Anheuser-Busch has rescinded its exclusivity. Fox Has Sold 95% of Its Super Bowl LVII Ads The Super Bowl LVII halftime show, officially known as the Apple Music Super Bowl LVII Halftime Show, was the halftime entertainment of Super Bowl LVII, which took place on February 12, 2023, at State Farm Stadium in Glendale, Arizona. Super Bowl LVII has come and gone, but advertisers are still examining all of the Big Game commercials. A total of 54 spots dropped on Super Bowl Sunday (airing whistle-to-whistle, excluding movie trailers and TV show promos). Super Bowl LVIII was an American football game played to determine the champion of the National Football League (NFL) for the 2023 season.In a rematch of Super Bowl LIV from four years earlier, the American Football Conference (AFC) champion and defending Super Bowl champion Kansas City Chiefs defeated the National Football Conference (NFC) champion San Francisco 49ers 25–22 in overtime. Super Bowl LVII was full of celebrity appearances, tech brands and humor that sought to court Gen Z. We’re speaking of the ads, of course — not the game. While 60% of Super Bowl viewers tuned in to watch the game, and 20% were watching for Rihanna’s halftime show, 14% were mainly there for the ads. We saw similar figures for the 2022 game. The Super Bowl LVII Business Connect Resource Guide is a database of local, approved, and certified businesses that are eligible to contract with the NFL and its affiliates and contractors, the Arizona Super Bowl Host Committee, or other interested parties for the Super Bowl. The information will be displayed on the NFL’s internal website, as
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