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Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper At the very first Super Bowl in 1967, the average cost of a 30-second commercial stood at just $37,500 and that number had increased to around $2.2 million at Super Bowl 34 in 2000. As per Nielsen and Adobe Analytics, a study taken in 2010 revealed that 51% of Super Bowl viewers enjoyed the commercials more than the game itself. What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Super Bowl ads go big as cost hits new high 05:49. The Super Bowl marks the year's biggest day for advertising, with top brands paying millions to get their messages in front of a television As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the The price for a 30-second ad? Over $7 million. This price point mirrors the rates of the past two years, where advertisers paid between $6.5 million and $7 million per 30 seconds during Super Bowl Super Bowl 59 ticket prices are well below last year's. That's just one sign of declining interest in Sunday's game in New Orleans. Zeta Global says it has seen a 192% jump in interest for Instacart’s Super Bowl commercial gets by with a little help from some friends. To stand out during Fox’s February 9 telecast of Super Bowl LIX, executives from the delivery service reached A 30-second spot during the 2024 Super Bowl cost around $7 million, according to CBS News. This year the price was slightly higher, according to Ministry of Sport, and Fox Corp. already has sold out every ad slot that’s available in the Feb. 9 Super Bowl. Taco Bell punted on Super Bowl ads for the 2023 and 2024 telecasts, so it’s noteworthy Bryan Buckley is the director behind some of the biggest Super Bowl commercials. He's spent 25 years behind the camera, even as the price of a 30-second Super Bowl spot rose to $7 million this year. Super Bowl Commercial Lineup. With all Super Bowl ad slots reportedly spoken for, including some 60-second commercials along with the more popular 30 and 15 second slots, here’s the latest Clip from The Tonight Show Starring Jimmy Fallon © 2025 NBC/NBCUniversal All rights reserved.Copyright Disclaimer Under Section 107 of the Copyright Act 1976 How Super Bowl Ad Prices Have Changed Over Time. The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500
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