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In 2022, with the resumption of full venue attendances at NFL games, Super Bowl LVI on NBC saw an average of 99.18 million viewers and total of 101.09 million, with streaming contributing an extra 11 million for a total of 112.3 million people. This is currently the second biggest average viewership in Super Bowl (and U.S. television) history. [76] More than 2.5 million people watched the 2023 Super Bowl in Brazil, making it the country with the most viewers in South America. China was the country outside of the Americas with the largest NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four In the United States, a custom survey from Nielsen and the NFL revealed Super Bowl LVII reached approximately 200 million viewers, or 60% of all people across the country, with an average minute The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The 2022 Super Bowl pales in comparison, having had an average TV viewership of 99.2 million on NBC plus an estimated 30 to 50 million viewers around the world. Felix Richter Super Bowl 58 – in which the Kansas City chiefs beat the San Francisco 49ers – took place in Las Vegas, Nevada, on February 11, and despite the later West Coast time zone which often deters overseas viewers, multiple countries reported double-digit year-on-year viewership growth for the game. These 56 million viewers were spread across more than 190 countries, although it was Mexico who had the largest number of fans with more than 20 million viewers, which surpassed by 2022 game by 10 Country & Region reports. Number of viewers of Super Bowl LVIII in the United States as of February 2024, by channel (in millions) [Graph], Media Play News, February 11, 2024. [Online]. The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps The 2023 Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles was watched by a combined 112.2 million viewers, of which some 24 million watched the game out of home. Read more Country & Region reports. All key figures about countries and regions. Find your information in our database containing over 20,000 reports Super Bowl TV viewership in the U.S. 1990-2024; Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler Pepsi has mastered the art of capitalizing on Super Bowl viewership and capturing iconic moments in time. The company folded a few years later amid the country’s predatory lending scandal Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game. “This is a societal moment where we come together as a country,” said Kimberly Whitler, marketing professor at the University of Virginia’s Darden School of Business. Last year's Super Bowl between the Kansas City Chiefs and Philadelphia Eagles drew 115 million viewers, the largest number since the epic New England Patriots-Seattle Seahawks slugfest in 2014 Country & Region reports. All key figures about countries and regions. Find your information in our database containing over 20,000 reports Super Bowl TV viewership in the U.S. 1990-2024; Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country," said Kimberly Whitler
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