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Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025. Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. 1967. 30-second cost: $37,500. Super Bowl II, 1968. 30-second cost Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; The cost of a 30-second Super Bowl commercial has increased over 12,000 percent since Super Bowl I in 1967. The Super Bowl isn’t just an event for people to watch football. It’s an advertising spectacle. Companies drop millions of dollars for a 30-second ad slot, hoping to get the attention of The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Data came from Ad Age. 1967: Super Bowl I > Cost of a 30-second ad spot: $42,500 > Adjusted for inflation: $372,390 > Total television viewership: 26.8 million > Game result: Green Bay (35), Kansas City (10) A thirty-second commercial at Super Bowl I in 1967 cost $37,500. [21] By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million for NBC; the most expensive advertisement sold for $5.84 million. [22] Here’s a breakdown of commercial costs through the years. Cost of a Super Bowl Commercial Over the Years. When the game made its debut in 1967, a Super Bowl ad could be had for what now seems like the modest price of $42,500. The cost of Super Bowl ads over the years. With Super Bowl LIX set to attract over 120 million viewers on the 9th of February, major brands started buying up ad space nearly six months ago. How much do Super Bowl commercials cost? 2025 ads set a new record. Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. 1967. 30-second cost: $37,500. Super Bowl II, 1968. 30-second cost Even though Google and Amazon share the title for most expensive Super Bowl ad ever, the King of Beers is the King of Super Bowl ad spend. Anheuser-Busch spent an estimated $470.5 million on its wildly popular Budweiser ads between 1967 and 2020. What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. Super Bow I, 1967. 30-second cost: $37,500. Super Bowl II, 1968. 30 According to USA Today, the first Super Bowl ad from 1967 cost just over $37,000 for a 30-second slot. In 2025, a 30-second slot costs $7 million or more. In 2025, a 30-second slot costs $7 How much does a Super Bowl ad cost in 2025? Youngest quarterbacks in Super Bowl history 1967-2024; The most important statistics. Super Bowl attendance in the U.S. 1967-2024;
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