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How the NFL chooses the Super Bowl halftime show performers Prince performed at halftime of the Super Bowl in 2007. | Jonathan Daniel/Getty Images. The NFL is a massive entity and the most popular sport in the United States, so it takes a lot of care to make the right choice for the Super Bowl halftime show. A journalist who used to cover the Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner. “It’s a decision that Jay makes,” Collins Each year, the event organizers create a list of artists that could be selected for that show´s edition. The curation process is mainly based on popularity, music genre, and performance value, 3 elements that are equally important since the NFL covers all the expenses of the event, and whoever is chosen needs to ensure a good reach in terms of audience. How Is The Super Bowl Halftime Performer Chosen? VIBE looks into the selection process since JAY-Z and Roc Nation partnered with the league in 2019. How Are Super Bowl Performers Chosen? Have you ever thought about the behind-the-scenes process that goes into selecting performers for the Super Bowl halfti After narrowing down the list, the host cities pick the Super Bowl halftime performers. After that step, the NFL still has to discuss the options with corporate sponsors to see if the chosen act FADEL: So how is a Super Bowl halftime show performer selected? VILLAVER: The Super - I can't speak for this year specifically. But the Super Bowl halftime show for Los Angeles and Las Vegas, two The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation since the When an artist is finally chosen, now there are three "upset Despite the success of each performer’s respective careers, many are surprised to discover that the Pepsi-sponsored headliners and guest acts for each Super Bowl halftime show are not paid for Clemson University professor Melvin Villaver explains how each year's Super Bowl halftime performer is decided. Read more at Yahoo News. How the Super Bowl halftime show performers are chosen every year When it comes to picking the musical headliner at the Super Bowl halftime show, it turns out the choice comes down to just one Super Bowl referees aren't randomly picked. The NFL grades referees throughout the season on every call they make. A panel of former officials and coaches evaluates their performance and gives How are Super Bowl halftime performers chosen? Rapper Jay-Z's company Roc Nation, Apple Music and the NFL are all involved in the selection process. Past Super Bowl halftime show performers. The Super Bowl halftime show has evolved from an intermissive slot where collegiate bands often performed patriotic showcases to a culturally relevant performance stage that can cement the The Super Bowl halftime performers are chosen from a relatively small list because of the event’s magnitude. In fact, some big names in the entertainment industry had some of the worst performances during the halftime event. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner. “It’s a decision that Jay makes,” Collins Kendrick Lamar was announced earlier this month as the headliner for the 2025 Apple Music Super Bowl LIX Halftime Show, which takes place Feb. 9. at the Caesars Superdome in New Orleans. Hip-hop's Harry Houdini, Kendrick Lamar, will attempt his biggest trick yet when he takes the stage for the Super Bowl 59 halftime show in New Orleans on Sunday. For an artist who thrives in FILE – Rihanna attends an event for her lingerie line Savage X Fenty at the Westin Bonaventure Hotel in Los Angeles on on Aug. 28, 2021. Rihanna is set to star in the Super Bowl in February 2023 How are Super Bowl halftime performers chosen? Rapper Jay-Z's company Roc Nation, Apple Music and the NFL are all involved in the selection process. Past Super Bowl halftime show performers.
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