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Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. Airing a Super Bowl ad can cost a small fortune as advertisers can target an audience of more than 100 million viewers. If you answered that the cost of a 30-second ad this year is $7 million What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. Super Bowl X, 1976. 30-second cost: $110,000. Super Bowl XI, 1977. 30 A 30-second Super Bowl commercial cost $7 million in 2023. Costs have risen more than $5 million in the last 20 years, though viewership has not significantly changed. While the Super Bowl is a A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago. What's changed in the ad space price tag? How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have In 2012 (New York Giants 21 - New England Patriots 17), Super Bowl ads cost $3.5 million ($4.9 million today) for a 30-second spot. Chevrolet and OK Go’s musical Rube Goldsbergian machine took four months of prep and cost an estimated $500k - $1m to produce ($700k - $1.4m today). A handful of Michigan companies ponied up as much as a reported $8 million to secure 30 seconds of ad space for Sunday's Super Bowl 59. They include Little Caesars, promoting their latest Crazy The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago. What's changed in the ad space price tag? This is the second straight year the cost of a Super Bowl commercial has gone up by 20 percent or more. It cost companies $6.5 million for a 30-second ad during NBC's broadcast, according to NBC 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Super Bowl X • Cost of a 24/7 Wall St. reviewed historical costs of a 30-second commercial spot in all 52 Super Bowls to determine the cost of a Super Bowl commercial the year you were born. Data came from Ad Age. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2025: What you need to know ahead of the ratings!
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