Volkswagen of America is celebrating its 75-year legacy in the U.S. with a nostalgic Super Bowl ad featuring the beloved Herbie the Love Bug and a whirlwind Volkswagen "An American Love Story" Super Bowl LVIII (58) 2024 CommercialVolkswagen’s Super Bowl LVIII (58) 2024 commercial, titled “An American Love Story,” What's The Song In The New VW Beetle Commercial? By Melissa Lemieux Feb. 12, 2024 9:18 am EST The Volkswagen Beetle stopped being produced in 2019, but it looks like it's about to make a big comeback. A 60-second version of "An American Love Story" will be the brand's first national Super Bowl spot in 10 years ; Reston, VA — Volkswagen of America, Inc. today released the two-minute extended cut of “An American Love Story” as part of its celebration of 75 years in America and countdown to the Big Game on Sunday, Feb. 11, 2024. A 60 I Said” soundtracks a new Volkswagen Super Bowl ad. The commercial features Volkswagen throughout history, culminating in the unveiling of the company’s brand-new electric vehicle. Volkswagen of America is marking 75 years in the U.S. with a Super Bowl ad featuring Herbie the Love Bug and a swirl of other pop-culture highlights.. The 60-second commercial (watch an extended 2 The ad, “An American Love Story,” marks the first Super Bowl commercial by the brand in 10 years and follows the 75-year journey of Volkswagen in the U.S. from the import of the first Beetles Volkswagen celebrates its 75th anniversary of landing on American shores with it's first Super Bowl ad in 10 years soundtracked by the one and only Neil Diam V olkswagen has released its new ad spot to be played during the 2024 Super Bowl this Sunday, February 11. The ad spot, created in cooperation with creative agency Johannes Leonardo, features a Volkswagen took viewers through the years of it’s cars in it’s 2024 Super Bowl commercial!. The German automotive company used it’s advert to show it’s love to America and the Americans Volkswagen celebrates iconic American love stories with the debut of the VW Beetle in the US in 1949. Capturing hearts with its unique design, the Beetle arrived in New York, turning heads and marking the beginning of a cultural phenomenon. Led by Nordhoff's vision, Volkswagen tapped into American markets, igniting a passion for the Volkswagen vehicles that transcended generations. From Volkswagen has released its new ad spot to be played during the 2024 Super Bowl this Sunday, February 11. The ad spot, created in cooperation with creative agency Johannes Leonardo, features a The commercial features Mr. Roboto, a popular 80's song by Styx. Volkswagen also placed several cleverly hidden Easter eggs throughout the spot as a reward for keen-eyed viewers. From showing the ID. Buzz, to the Easter eggs, to the song itself – it's all part of the feel-good factor this campaign aims to share. Neil Diamond's 'I Am I Said,' from 'A Beautiful Noise, The Neil Diamond Musical,' will be featured in Volkswagen's advertisement during Sunday's Super Bowl LVIII. See full video of the ad. 2025 Super Bowl LIX Ad Center. 2025 Super Bowl Commercials; 2025 Super Bowl Advertisers; Top 2025 Super Bowl Commercials; SB LVIII Webinar - Featuring Oreo; 2024-25 NFL Insights & Reports. Super Bowl 2025 VIP Ad Center Access; 2025 Super Bowl Ad Report With palpable joy and excitement, a father and son gaze adoringly at their gleaming new Volkswagen Beetle. This iconic Beetle captivates them with its timeless design, instantly weaving itself into the fabric of their family. Affectionately dubbed "Betty the Bug," it symbolizes not just a car, but a cherished member of their household. Volkswagen teases an American Love Story that is In 2011, Volkswagen aired one of the most memorable ads in modern Super Bowl history: “The Force,” where a child donning a Darth Vader costume is convinced of the powers of the dark side. Time Magazine said it “changed Super Bowl commercials forever,” and as of 2015, it was the most shared Super Bowl ad ever, according to USA Today. See the extended cut version here: Big Game Commercial Featured in the Super Bowl ad is Neil Diamond‘s 1971 song “I Am I Said.” See more and watch the ad inside “75 years ago, we brought the first Volkswagen Beetle to America. But it’s the American people who embraced us, generation after generation, that truly made us a part of the culture,” the car company shared. 🔔 Subscribe now: years ago, we brought the first Volkswagen Beetle to America.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |