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Commercials have long been a huge part of the Super Bowl experience for Americans, 2003: Budweiser, "Football-playing Clydesdales turn to zebra referee to review call on replay" AD METER 2025: More recently, Budweiser has balanced tradition with modernity, incorporating themes of resilience, unity, and social responsibility into its Super Bowl ads, ensuring its place as a staple of the big game’s advertising lineup. Let’s take a look at all the Clydesdale Super Bowl commercials in the last 25 years. 2002 – Super Bowl XXXVI Budweiser spoofs the "zebra" referee in this Super Bowl commercial classic. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials of all time. ADVERTISEMENT 10 best Super Bowl commercials of all time The Super Bowl XXXVII commercial is a spoof on Tom Hanks' character in the movie, a FedEX employee who is stranded on an island after a plane crash. From EDS' 'Cat Herding' to Apple's '1984,' these are the 20 best Super Bowl commercials of all time. Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of A 30-second commercial during Super Bow LIX costs about $7 million, though some brands have reported paying closer to $8 million, according to USA Today. Companies have paid as much as $4.5 million for pregame ads, according to Variety. Let’s take a closer look at some of the Super Bowl commercials that have already been released! The famous Budweiser "Instant Replay" commercial from the Super Bowl 2003, also called "Replay" or "Zebra", directed by Zack Snyder, agency Hill, Holliday, C Created this Super Bowl commercial while at Hill Holliday, Boston back in 2003. This spot brought the football game back for the Clydesdales. Directed by Zac Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers The 2004 Budweiser Referee Commercial: A Classic Super Bowl Ad That Still Holds Up Today. When it comes to memorable Super Bowl commercials, the 2004 Budweiser Referee Commercial is undoubtedly one of the most iconic. With its clever concept, hilarious execution, and timeless appeal, this ad has remained a fan favorite for over a decade. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL The future round of Super Bowl commercials is sure to make NFL news, even if the game ends up being a snoozer (here’s hoping it’s not). We’re already hearing some rumblings about some of the top 2025 Super Bowl commercials. Post Malone and Shane Gillis are doing a Bud Light commercial. Becks is doing another Stella ad. Doja Cat is with Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear In fact, according to the annual Super Bowl Ad meter organized by USA Today, the beer company has placed first on the survey 14 times. Zebra Budweiser - 2004. Super Bowl 2025 commercial teasers. Some of the biggest brands with Super Bowl commercials this year have released 15- or 30-second teasers to promote their advertising campaigns attached to the big game. Here's a sampling of what's been made available to the public, and the clips and vignettes include several celebrity sightings. Budweiser GoDaddy The National Football League announced key predictions and matchups to watch during the Next Gen Stats Super Bowl LIX Preview, presented by Zebra Technologies , a global leader in digitizing and automating frontline workflows and the NFL’s Official Real-Time Location Solutions Provider. A link to the Feb. 5 press conference recording can be found here . Matchup to Watch: The Chiefs Excellent Live press conference to unveil NGS data highlights from both teams. LAS VEGAS – Feb. 1, 2024 – The NFL, AWS and Zebra Technologies announced today they will host a Super Bowl press conference on Wednesday, Feb. 7 from 3:30-4:15pm pacific.
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