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February/March 2025; April/May 2024; Live Media; CEO Initiative; Newsletters · CEO Daily. The CEOs who spend $8 million on a Super Bowl ad. BY Diane Brady. Photo of Neal Arthur, CEO of Wieden Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which The CEOs who spend $8 million on a Super Bowl ad. Diane Brady. February 7, 2025 at 5:47 AM. Photo of Neal Arthur, CEO of Wieden + Kennedy. In today’s CEO Daily: Diane Brady talks to Wieden Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. The spot, created with Wieden+Kennedy Portland, will focus on DashPass, the company’s membership service that includes free delivery. Lays. Frito Lay’s brand Lay’s All Dressed will make its Super Bowl debut next month. Bosch. German engineering and technology firm Bosch has plans to run a Super Bowl ad for the first time in its 139 year Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl 2025 - Super Bowl Commercials. 37 Campaigns. Pentera. The Scapegoat. Crash the Super Bowl. Coffee-Mate. New Coffee Mate Cold Foam. Agency: Wieden+Kennedy NY The agency produced six Super Bowl ads, four pre-game ads and one regional spot. How Wieden+Kennedy Made 11 Ads for Super Bowl Sunday, Totaling 8 Minutes of Airtime 2025; What to Expect at The company's Super Bowl ad campaign from last year, "DoorDash All the Ads," was also developed in partnership with Wieden+Kennedy Portland. The ad "grabbed viewers' attention" -- and later won the Titanium Grand Prix at the Cannes Lions International Festival of Creativity (AD AGE, 1/7). Lay’s is returning to the Super Bowl after a two-year Agency Wieden+Kennedy Portland and DoorDash’s in-house creative studio, Superette, will again partner to create the ad. DoorDash’s Super Bowl 2025 commercial will run nationally and promote FanDuel, the first sportsbook to confirm a Super Bowl LIX ad, is betting big on the Manning brothers to make its third Super Bowl appearance unforgettable. Created by Wieden+Kennedy, the spot builds on FanDuel’s tradition of blending live-action stunts with interactive customer contests. Brand Innovators: Super Bowl Ad Tracker 2025. A resource covering confirmed advertisers, creative agencies, and campaign insights. Marketing Div e: Super Bowl Ad Tracker. Offers breaking news and details about advertisers participating in Super Bowl LIX. Industry News and Insights: Ad Age: Super Bowl 2025 Coverage. In-depth coverage of Super The Super Bowl LIX halftime show, which will be headlined by Kendrick Lamar, is sponsored for a third consecutive year by Apple Music following a decade-long run by Pepsi. Super Bowl LIX will be played at Caesars Superdome in New Orleans. Marketing Dive will update this tracker with all of the brand announcements in the lead-up to the big game. Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Upcoming Webinars Turn 2024 Marketing Challenges Into 2025 Wins Wednesday, February 5, 2024 TurboTax Returns to the Super Bowl in 2025, Targeting Gen Z with “You Do Your Thing” Campaign. TurboTax is back for its 12th Super Bowl appearance in 2025, and this time, the leading tax preparation platform is making a bold play for Gen Z. Set to air a 30-second commercial during the first quarter, the campaign is part of a broader strategy to connect with younger taxpayers and solidify Super Bowl 2025 commercials and the brands buying them. A Wieden+Kennedy collage representing both the New York and Portland offices, as well as McDonald’s, Nike and Ford campaigns. That’s the storyline for DoorDash’s 2025 Super Bowl spot, The ad was created by Wieden + Kennedy Portland and DoorDash’s in-house agency, Superette. It’s part of a new campaign focused DoorDash on Tuesday announced plans to air a spot during the 2025 Super Bowl, DoorDash told Ad Age. Wieden+Kennedy Portland, which developed last year’s Super Bowl campaign, will lead DoorDash has added Wieden+Kennedy Portland to its agency roster to handle the launch of its new brand platform dubbed “Your Door To More Super Bowl 2025 commercials and the brands buying Wieden+Kennedy history. In Portland, Oregon, Dan Wieden was working as a copywriter for David Kennedy at McCann Erickson, an agency that handled the account of a newly founded company: Nike. But soon, the disagreements between client and agency caused Phil Knight to break relations with her. He was not happy with the deal, but he was happy with
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