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Super Bowl ads cost millions and they're getting more expensive by the year. By the year 2000, the cost was $2.1 million - and it's been rising ever since. A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter. A 30-second commercial for the first Super Bowl in 1967 between Kansas City and the Green Bay Packers cost between $37,500 and $42,500, Business Insider reported, citing Nielsen Media Research A 90-second Super Bowl ad is fabulously expensive — about $20 million. That’s just the cost to air the ad. That’s just the cost to air the ad. The production costs, celebrity compensation However, the first Super Bowl in 1967 had much lower prices for ads, with NBC and CBS charging different amounts. Both networks were asking for $42,000 for a 30-second ad spot, while NBC wanted $75,000 for a 60-second ad and CBC asked for $85,000. By 1975, the price for a 30-second ad had risen to $107,000, and by 1980 it was $222,000. Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. The price of Super Bowl ads have been steadily increasing for decades. The most significant year-to-year jump this decade was from $5.5 million in 2021 to $6.5 million in 2022, an 18% increase. The most expensive Super Bowl commercials aired in 2020, according to GoBankingRates, which estimated that two 90-second ads that year from Amazon and Google are vying for the priciest ads in the The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. The 30-second ad interrupting your Super Bowl watch this weekend is actually worth a lot of money—and has a lot of value. Suggested Reading 10 American cities where young professionals are thriving Super Bowl ads cost millions and they're getting more expensive by the year. By the year 2000, the cost was $2.1 million - and it's been rising ever since. Why Super Bowl ads are so expensive. by Matthew Yglesias. Updated Jan 23, 2017, 3:00 PM UTC. Brandon Bolden #38 of the New England Patriots reacts during the first half against the Pittsburgh This year, a 30-second slot during Super Bowl 50 costs $5 million, according to Fortune. This number is reportedly 11 percent higher than the previous Super Bowl, and is only part of a long-term trend. Between 2005 and 2014, the price of a 30-second Super Bowl ad has increased 75 percent, Fortune states. The 10 Most Expensive Super Bowl Ads Ever, Ranked The 2025 Super Bowl is around the corner, and companies are prepared to shell out tons of money to advertise during the big game. Both commercials were $16.2 million at their premiere in 2017, translating to over $20.8 million in 2024. This lavish spending is not exactly new for Ford. The car company is one of the biggest Super Bowl spenders of all time, with a reported $109 million spent on their ads as of 2020. Why Is Super Bowl Advertising so Expensive? As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. The $16.2 million dollar tie between Google and Amazon in 2020 for most expensive Super Bowl ad, for instance, has since been surpassed repeatedly. Below are the most expensive commercials to air during the Super Bowl. The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz. New Stanford research suggests that these Super Bowl ads are mostly effective — but not always. The most expensive Super Bowl ad in terms of cost per second was purchased by Amazon for their Alexa ad in Super Bowl LIII (2019), which starred a plethora of celebrities including Harrison Ford. This ad cost $5.25 million for a 30-second spot, translating to approximately $175,000 per second. Why are Super Bowl commercials so expensive? Basically, the Super Bowl is the annual event with the most eyeballs — an estimated 103 million watched last year’s game. While viewers tend to This year the cost of a 30-second Super Bowl ad was $3.5 million – up from $3 million the year before. Since 2001, the price of a Super Bowl ad has gone up by 59% (from $2.2 million per 30-second spot). The ever-rising price of a Super Bowl ad is another sign of why it’s wrong to try to compete on price. Even in a down economy, it is
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