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But in this scenario, "He" is the center of a marketing campaign that has spread far across the U.S., spanning between billboards, banner ads online, and a forthcoming Super Bowl commercial. The The ads haven’t been without controversy. Dallas dive bar Lee Harvey’s made a brief — less than two seconds — appearance in a “He Gets Us” ad played during last year’s Super Bowl. A group called He Gets Us ran two ads during the Super Bowl game on Sunday to spread the word about Jesus. One of the donors behind the ads is a craft chain billionaire worth nearly $15 billion. A 30-second ad is estimated to cost about $7-8 million for Super Bowl 59, on top of the money it takes to create what are often elaborate commercials designed to grab headlines. It’s becoming a Super Bowl tradition: He Gets Us, the billion-dollar effort to overhaul the public image of Jesus, the Son of God, will be back on the airwaves during Super Bowl LIX. Greg Miller Green discussed his involvement in the campaign, and the Super Bowl ad spots, during a November 2022 interview with conservative talk show host Glenn Beck. “We are wanting to say — ‘we The two Super Bowl ads that have become a talking point directed viewers to visit the website to learn more about Jesus, find Bible reading plans and connect with people online or in person who This image provided by He Gets Us LLC shows a scene from “Foot Washing,” the 60-second commercial from “He Gets Us” that debuted at the Super Bowl on Sunday, Feb. 11, 2024. For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” This image provided by He Gets Us LLC shows a scene from “Foot Washing," the 60-second commercial from "He Gets Us" that debuted at the Super Bowl on Sunday, Feb. 11, 2024. A religious Super Bowl ad campaign created by a Dallas advertising firm promised viewers that Jesus “gets us.” By The Associated Press and Adrian Ashford Feb. 12, 2024 The two Super Bowl ads created by the campaign will focus on “the behavior Jesus modeled in relationship and conflict,” He Gets Us spokesman Jason Vanderground told CNA. Jesus Christ showed up at Super Bowl LVIII – and somehow, nobody was happy about it. Here's how and why it happened, and the surprising reasons why viewers f Jesus-oriented commercials with the tagline "He Gets Us," which aired during Sunday night's Super Bowl, are raising questions after new reporting reveals that the organization behind the ads has Naturally, the price of running a commercial during the game is enormous. A 30-second ad is estimated to cost about $7 million for Super Bowl 58, on top of the money it takes to create what are As per Newsweek, the 75 second Jesus ad (60 + 15) cost approximately $20 million. The Super Bowl has long been the standout event in the American sports calendar ever since it was created in 1966 Julia Fullerton-Batten. This image provided by He Gets Us LLC shows a scene from “Foot Washing," the 60-second commercial from "He Gets Us" that debuted at the Super Bowl on Sunday, Feb. 11, 2024. Major media outlets are covering the ad campaign, too. Yahoo’s reprint of a Parade article headlined “‘He Gets Us’ Super Bowl Ads for Jesus Flagged by Fans Criticizing Company Funding Them But while they slashed their ad budgets during the Great Depression, Coke doubled down, and now most people don’t even know Moxie existed while Coke is one of the biggest brands on Earth. People won’t support what you’re doing if they don’t know about it. The Servant Christian Foundation faces intense scrutiny after paying $20 million to run two ads promoting Jesus and Christianity during the Super Bowl. A controversial company paid $20 million to The Jesus-focused “He Gets Us” campaign, run by a nonprofit called Come Near, is running two spots during the Super Bowl. One shows people washing the feet of others, some of whom have
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