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Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which How much do Super Bowl commercials cost in 2025? For the most part, the cost of a 30-second Super Bowl commercial in 2025 is around the same as it was last year: $7 million. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Who spent the most money on Super Bowl commercials? Budweiser holds the title as the top spender on Super Bowl commercials, having allocated a staggering $470.5 million for ads from the first Big December 2024/January 2025; October/November 2024; August/September 2024 CEO Initiative; Newsletters · CEO Daily. The CEOs who spend $8 million on a Super Bowl ad. BY Diane Brady. Photo of Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025 NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more. Companies spend a fortune for just 30 The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the The most expensive ads in Super Bowl history both came in 2019: Google and Amazon each spent $16.8 million. Google’s ad was an emotional spot centered around an elderly man trying to hold on to Even though Google and Amazon share the title for most expensive Super Bowl ad ever, the King of Beers is the King of Super Bowl ad spend. Anheuser-Busch spent an estimated $470.5 million on its wildly popular Budweiser ads between 1967 and 2020. The tech giant has a national spot about a man using Gemini AI to help prepare for an interview, and is buying 50 local ads in 50 states to feature small businesses that use its AI products. 2020 Nissan Kicks Nissan. Total Super Bowl Ad Spending: $41,718,000 Total Ads Aired: 17 Seconds of Ads: 660 Number of Super Bowls Advertised In: 9 Average $ Spent Per Ad: $2,454,000 Average Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025 Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has The 2025 Super Bowl will be a key event not only for football, but for the world of marketing and advertising In 2024, companies spent $650 million on ads during the event’s broadcast As of January 2022, Budweiser is the corporation that has invested the most money in Super Bowl ads, having spent over $471 million since the inaugural championship game. Pepsi is second with a AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance.
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