Final numbers gave Super Bowl III a national rating of 36.0, lower than the previous year, though the total viewership was up from 51.3 million to 54.5 million. [ 59 ] Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until In total, year-over-year viewership was up 7.4% from 2023. “We are excited to work with the NFL, CBS, Paramount+, Nickelodeon and Univision to capture the full breadth of audience engagement for this record breaking Super Bowl,” said Nielsen CEO Karthik Rao. Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl NFL Shop: Across NFL Shop sites in Europe, Canada and Mexico, total sales were up +39% year-on-year, compared to Super Bowl LVII. NFL Game Pass on DAZN: Viewership across Super Bowl LVIII week "More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl," the The record-breaking Super Bowl capped a strong season for the NFL, which had already blown past viewership records in the weeks leading up to its epic conclusion at Allegiant Stadium, with the NFC The ratings growth continued in the postseason—the 12 playoff games leading up to Sunday's Super Bowl averaged 38.5 million viewers on TV and streaming platforms, the Associated Press reported 2025 Super Bowl Viewership Prediction Method. I decided to use a very simple method to predict the viewership numbers for the upcoming Super Bowl: the tried-and-true linear regression. The Super Bowl is the most popular sporting event in the world, and despite the Chiefs and Eagles meeting just two years ago in the Super Bowl, the matchup is still bringing in fans. The last two Super Bowl's have set audience records, averaging 123.7 million viewers last year. the Super Bowl has already set a record, up to ten marketers are reportedly paying up to $8 Viewership was 20 per cent higher than last year’s Super Bowl, reaching over 123 million viewers at the peak of halftime. Advertisers who participated in this year’s big game experienced consistent higher ratings as the two teams battled down to the final field goal of the game. Instacart loads up its ad with tons of brand characters it hopes viewers recognize: from Mountain Dew’s “PuppyMonkeyBaby” character from a 2016 Super Bowl ad to the Jolly Green Giant and the For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals Fox has high standards to live up to as it broadcasts Super Bowl LIX this year. On top of the Super Bowl debut of Tom Brady (as a broadcaster, of course), the prior two games set viewership records. Last year’s game between the Chiefs and 49ers set an all-time high of 123.7 million viewers on CBS, according to Nielsen, up 7% over the previous For teams of up to 5 people. $1,299 USD per month, billed annually Super Bowl TV ratings in the U.S. 1990-2024; Average Super Bowl TV audience in Canada 2011-2024 ; Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Out of the top 20 most-watched telecasts in history, the Super Bowl makes up 19 of the 20—only one episode of MASH as the only non-Super Bowl making the list. Below, we will discuss the most-watched Super Bowls of all time.
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