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Kendrick Lamar is not getting paid for the 2025 Super Bowl halftime show. Wild, but true. Historically, the NFL doesn't pay Super Bowl halftime performers, but that's because the coveted 13-minute MORE: 5 best Super Bowl halftime shows | 5 worst Super Bowl halftime shows. Do performers get paid for the Super Bowl halftime show? The simple answer is nothing. Zero. Zilch. Nada. Super Bowl However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership, continuing the trend set by Rihanna's After her stunning 2023 Super Bowl halftime show, Rihanna saw a significant increase in her music and Fenty Beauty brand sales. Immediately following the live event, the Umbrella singer's tracks experienced a staggering 640 percent surge on Spotify. More than 123.4 million viewers tuned in for Usher’s halftime show at last year’s Super Bowl, edging out Rihanna's performance in Glendale as the most-watched Super Bowl in history. That’s The exposure given to halftime performers, playing in front of more than 80,000 fans inside New Orleans’ Superdome and more than 100 million across the country on TV, is why the Super Bowl is Rihanna didn't get paid for her Super Bowl performance This is because the Super Bowl halftime show is one of the most-watched shows of all time, with nearly 100 million worldwide viewers . According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Still, "the halftime show at This is what it means today to headline a Super Bowl halftime show like Lamar, 37, will at Super Bowl 59 in New Orleans on Sunday, Feb. 9. Just three years ago, he played a secondary role at the An NFL rep told the Independent that the league “covers all costs associated with the show and does pay the halftime performers’ union scale”. Rihanna & Stars at Super Bowl LVII - In Rihanna's Super Bowl 2023 halftime show garnered five Emmy nominations and won two, including Outstanding Directing for a Variety Special, a first in Super Bowl halftime show history. The 2022 Rihanna's Super Bowl 2023 halftime show garnered five Emmy nominations and won two, including Outstanding Directing for a Variety Special, a first in Super Bowl halftime show history. The 2022 Hip-hop's Harry Houdini, Kendrick Lamar, will attempt his biggest trick yet when he takes the stage for the Super Bowl 59 halftime show in New Orleans on Sunday. Super Bowl 2023 halftime show review: Rihanna makes a slick, elevated, low-stakes return contracts for the use of facilities that are funded and paid for by Louisiana headline the 2025 The performers of the last 5 Super Bowls were: Super Bowl LVIII (2024) - Usher; Super Bowl LVII (2023) - Rihanna; Super Bowl LVI (2022) - Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar Rihanna's Super Bowl 2023 halftime show garnered five Emmy nominations and won two, including Outstanding Directing for a Variety Special, a first in Super Bowl halftime show history. The 2022 MORE: 5 best Super Bowl halftime shows | 5 worst Super Bowl halftime shows. Do performers get paid for the Super Bowl halftime show? The simple answer is nothing. Zero. Zilch. Nada. Super Bowl The Super Bowl LIX 2025 halftime show will be produced by DPS. Roc Nation and Jesse Collins are executive producers, and Hamish Hamilton is director. Roc Nation also is the strategic entertainment Rihanna's Super Bowl 2023 halftime show garnered five Emmy nominations and won two, including Outstanding Directing for a Variety Special, a first in Super Bowl halftime show history. The 2022
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