Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years Let’s dig in. The all about the eyeballs ad. More than 123 million people watched the Super Bowl in 2024, in the U.S. alone. The four games during NFL Divisional weekend this year averaged 36.6 Super Bowl LIX is right around the corner, and a slew of Super Bowl 2025 ads have already been teased in anticipation of football’s big day on Sunday, February 9 on Fox.. The Super Bowl is the The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the The Pokémon ad during the 2016 Super Bowl wasn’t an ad for any specific game, but rather for the series’ 20th anniversary. This was just a few months before the release of Pokémon Go, which With Super Bowl LII just days away, some of the world’s largest companies are set to launch their best ads for this year’s slate of commercials during the big game. Last year's Super Bowl LI was one of the most-watched Super Bowls in history, with an average viewership of 111.3 million, and a large number watched for the best part, the This ranges from mobile games like Clash of Clans, hilarious ads like the PS9, and even action games with big names like Jet Li: Rise to Honor. Securing ad space during the Superbowl does not come Kratos is apparently a huge football fan, as this is his second coming to this video game ads list. This time, we're seeing God of War: Ragnarok's main quest set in the contemporary setting of Super Bowl LVII. The video is slightly underwhelming, as the God of War Super Bowl ad from 2013 is far superior. The Super Bowl is on Fox again this year (and can be seen Sunday on Fox 22 in Mid-Missouri). The last time Fox showed the game, in 2023, it drew 115 million viewers. Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Chris Hemsworth, Chris Pratt and Kris Jenner teamed up for Meta's 2025 Super Bowl ad featuring Ray-Ban Meta glasses. Hemsworth jokes to PEOPLE that he and Pratt were "trying our best to look While subjectively they vary, what certainly unites Super Bowl advertisers is the venture’s enormous expense. Budweiser holds the record for most spent on Super Bowl advertising, coming in at around $470.5 million according to Statista. As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. Sloths will appear in Coors Light’s Super Bowl commercial this year. (Business Wire via The Associated Press) Hellmann’s. When Meg Ryan and Billy Crystal starred in “When Harry Met Sally Booking.com's Super Bowl ad campaign will air during the Big Game's fourth quarter and is designed to show how the booking site can help you get your vacation rental or hotel exactly right and The official source for NFL news, video highlights, fantasy football, game-day coverage, schedules, stats, scores and more. Go behind the scenes of the NFL's Super Bowl commercial "Born to Play." 2025 AD AGE SUPER BOWL PLAYBOOK AGENDA Big Game first-timers. Daniel Jhung, president of beverage and coffee business, Nestlé USA Jasmine Taylor, head of consumer marketing, Instacart Ramon Get a first look at Will Ferrell joining some of Netflix’s hit projects like “Bridgerton” and “Squid Game” in a Super Bowl commercial for the streaming servi Watch the commercials from Super Bowl XLIII from 2009. The 2009 Super Bowl provided some much–needed entertainment and optimism during a time of economic crisis. From hilarious commercials, to Bruce Springsteen‘s soul–stirring halftime performance, the game was full of memorable moments.
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