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Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025 The State of CTV Thursday, February 20, 2025 Adweek is the leading source of news and insight serving the brand marketing ecosystem. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl The Kansas City Chiefs are seeking to make history when they take on the Philadelphia Eagles in Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX). But football isn't the only thing to enjoy about Super By Logan Reardon • Published January 23, 2025 • Updated on February 3, 2025 at 8:43 am NBC Universal, Inc. The matchup for Super Bowl LIX in New Orleans is set and the pieces are starting to Some the Super Bowl’s greatest commercials featured in special on CBS 04:45. Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also Check out below to see all of the Super Bowl 2025 commercials released so far, as well as teasers for this year’s big game ads. Angel Soft. Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the Below, all of the 2025 Super Bowl ads or trailers out ahead of the game on February 9, collected for your viewing pleasure. Kieran Culkin briefly detouring from Oscar campaigning to voice a whale Fox has "created a waitlist for brands looking to buy Super Bowl commercial inventory," following what four media buyers "described as unprecedented demand for this year’s game," according to Parker Herren of AD AGE. One of the media buyers said that the market for Super Bowl 2025 has "been the most robust" of their career. Ad Age surveyed 39 Super Bowl advertisers, 31 of which said they did not use AI at all in their 2025 ads or declined to speak on the matter. Those that are using it seem to be deploying it in more VaynerMedia is an unsuspecting leader amongst Super Bowl agencies, with 3 spots in this year’s game and a total of 8 over the last four years. pushing the envelope to catapult our brands to meet consumers where they are. The 2023 Super Bowl Ads Will Feature Booze, Betting and Jesus “Many marketers will try to use TikTok this year to either expand the reach of their Super Bowl campaigns or attract attention without paying $7 million for an actual commercial” – Nick Miaritis. By: Wall Street Journal The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] The Battle for Live Sports . NBCUniversal and Amazon are doubling down on live sports as the centerpiece of their 2025/26 Upfront pitches. NBCUniversal boasts the Super Bowl, the Olympics, the NBA, and the World Cup, while Amazon has fortified its Prime Video entertainment lineup with all of NFL, NBA, NASCAR, and NWSL. Let’s dig in. The all about the eyeballs ad. More than 123 million people watched the Super Bowl in 2024, in the U.S. alone. The four games during NFL Divisional weekend this year averaged 36.6 The Kansas City Chiefs will go head to head with the Philadelphia Eagles at the Caesars Superdome in New Orleans for Super Bowl LIX on February 9, 2025. Kendrick Lamar will perform at the 2025 Apple Music Super Bowl LIX Halftime show. Fox is reportedly selling 30-second ads for at least $7 million each. Brands are showing up, [] Eagerness abounds when it comes to marketers’ intention to show up for Super Bowl LIX on Feb. 9, 2025. Fox at the start of November had already sold out of all its Super Bowl advertising inventory, with a 30-second ad going for about $7 million. The prices for 30-second regional Super Bowl ads differ based on DMA, but can generally range from about $50,000 in some smaller cities to about $1.4 million in major markets like Chicago, New York, and San Francisco, according to Miaritis. Target practice. Beyond cost savings, there are other merits to regional Super Bowl buys.
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Photos from events, contest for the best costume, videos from master classes.
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