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The 2025 Super Bowl LIX is quickly approaching and many marketers use this key moment to promote their product or service — even if it’s on a smaller scale than an ad spot. If you are a content creator for a brand (or your own blog), chances are that you’ve already done or have thought about doing this. Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter and even debate on social media in real time. But as technology and consumer habits evolve, so too do advertisers’ strategies. On Sunday (Feb. 9), this tradition will continue as millions worldwide tune in as the Kansas City Chiefs face the Philadelphia Eagles in Super Bowl LIX. The Daily spoke with Nevertheless, the NFL objects to any unlicensed third-party advertising that refers to the Super Bowl.® For example, the use in advertising of taglines such as “Stock Up for the Super Bowl” for beer or snacks or “Get the Best View of the Super Bowl” for big-screen TVs has routinely led to the prompt issuance of cease-and-desist letters The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to Ad Meter. Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president Super Bowl ads have become a cultural phenomenon, with many viewers tuning in specifically to watch the commercials. In fact, studies show that around 43% of viewers watch the Super Bowl primarily for the ads, making it a unique platform for brand exposure. Brand Storytelling in Super Bowl Ads. Effective brand storytelling serves as the backbone of successful Super Bowl ads. With a 30-second advertising spot commanding around $7 million in 2024, brands face immense pressure to create impactful narratives that resonate with viewers. The Super Bowl is quickly approaching and many marketers use this key moment to promote their product or service — even if it’s on a smaller scale than an ad spot. If you are a content creator Using lessons from classic Super Bowl ads – like Budweiser’s iconic Clydesdale horses – you’ll learn how to choose the best, measurable goal for an ad campaign and account for the risks Advertising during the Super Bowl LVIII cost $7 million per 30-second ad placement, increasing an average of 5.555% since 2017. Marketing teams should anticipate a rise for Super Bowl LVIII, with advertisers investing more due to this cost. USING SUPER BOWL ADS IN THE CLASSROOM ©2006-2025 Frank W Baker, Media Educator creator of the Media Literacy Clearinghouse (School Library Journal) "Last year I taught your lesson and my 5th & 6th Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Title: Using Super Bowl Ads In The Classroom Author: Frank W. Baker Subject: Media Literacy Clearinghouse Created Date: 20250204223141+00'00' OpenAI Set to Make Super Bowl Ad Debut - WSJ February 6, 2025; 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025 A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers. Meanwhile, first-time and newer The media outlet reported in 2019 that Anheuser-Busch spends around $250 million a year to be the only alcohol company to advertise during the gamer and use Super Bowl branding on its products. In 2010, only around one-third of Super Bowl ads featured a celebrity, but according to iSpot.tv, celebrities starred in around 70% of the ads in every Super Bowl since 2020. Nevertheless, the NFL objects to any unlicensed third-party advertising that refers to the Super Bowl.® For example, the use in advertising of taglines such as “Stock Up for the Super Bowl” for beer or snacks or “Get the Best View of the Super Bowl” for big-screen TVs has routinely led to the prompt issuance of cease-and-desist letters The term "Super Bowl" is not just a phrase casually tossed around – it's protected by trademark laws. But wait, there's more to this story. Let's explore how this impacts advertising and what you need to know to play it safe. Can I use Super Bowl in advertising? When it comes to advertising, using the term "Super Bowl" can be tricky. OpenAI Set to Make Super Bowl Ad Debut - WSJ February 6, 2025; 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025
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