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Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in 2025, joining several other automotive brands that are skipping this year's big game. State Farm is the other notable brand that's not in the game this year. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any These students will select their top 5 and bottom 5 commercials and these results will be published in an article with post-Super Bowl coverage. The 4 th annual USA TODAY Ad Meter Summit hosted in Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across the Super Bowl advertising landscape as it relates to sports, entertainment and pop culture on Super Bowl Sunday. The 2025 Ad Meter program features interactive ratings, exclusive video programming and analysis around the most anticipated Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game. Ad Meter - You vote History in cars 📷 💸 to Ad Meter will remain open until 1 a.m. ET/10 p.m. PT the night of the Super Bowl. The 2025 USA TODAY Ad Meter winner will be announced on the morning of Monday, February 10. Time and network are TBD. Rocket—formerly Rocket Mortgage—is back in the Super Bowl commercial lineup in 2025 after a three-year hiatus from advertising's biggest stage. The company's return marks more than just a rebranding, too, as the two-time Ad Meter winner (2021 and 2022) sets out to create an impact through a different method: USA Today Ad Meter voters gave some bad grades to these Super Bowl commercials over the years. with Ad Meter moving to a 1-to-5 rating system in 2025, these are from the 1-to-10 scale. State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field The Ad Meter summit, a preview of Super Bowl commercials, was held in New Orleans. Speakers from major brands discussed topics like women in sports and the use of celebrities in advertising. Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Super Bowl LIII, 2019 – $5.3 million; Super Bowl LIV, 2020 – $5.6 million; Super Bowl LV, 2021 – $5.5 milllion; Super Bowl LVI, 2022 – $6.5 million; Super Bowl LVII, 2023 – $7 million; Super Bowl LVIII, 2024 – $7 million; Super Bowl LIX, 2025 – about $8 million; AD METER 2025: Vote on best commercials AD METER 2025: Vote on the big the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to 2017. A glance at USA TODAY Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! AD METER 2025: Sign up to rate all the big game commercials! In highlighting New Orleans, Shaboozey strolls down the French Quarter streets of New Orleans with his Nerds sweet. His voice is then met by an iconic song from NOLA legend Louis Armstrong, as "What a Wonderful World" comes into play, assisted by a second-line band. Bottom line: The commercial game for the Super Bowl has always been a hot topic. AD METER 2025: Sign up to rate all the big game commercials! That was the case a decade ago during Super Bowl XLIX when the New England Patriots beat the Seattle Seahawks in a 28-24 thriller. AD METER 2025: Sign up to rate all the commercials from the big game! AD METER 2025: Vote on best commercials The USA TODAY app gets you to the heart of the news — fast . Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more .
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