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Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in 2025, joining several other automotive brands that are skipping this year's big game. State Farm is the other notable brand that's not in the game this year. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any The 2025 Super Bowl Ad Meter winner will be announced live on the "NBC's TODAY" and at admeter.usatoday.com the morning Kia is an associate sponsor of the 2025 Ad Meter competition. ABOUT USA Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across the Super Bowl advertising landscape as it relates to sports, entertainment and pop culture on Super Bowl Sunday. The 2025 Ad Meter program features interactive ratings, exclusive video programming and analysis around the most anticipated State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field AD METER 2025: Vote on the big the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to 2017. A glance at USA TODAY Ad Meter invites participants to rate Super Bowl LIX commercials. NEW YORK, NY, February 05, 2025--(BUSINESS WIRE)--USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th Rocket—formerly Rocket Mortgage—is back in the Super Bowl commercial lineup in 2025 after a three-year hiatus from advertising's biggest stage. The company's return marks more than just a rebranding, too, as the two-time Ad Meter winner (2021 and 2022) sets out to create an impact through a different method: Ad Meter will remain open until 1 a.m. ET/10 p.m. PT the night of the Super Bowl. The 2025 USA TODAY Ad Meter winner will be announced on the morning of Monday, February 10. Time and network are TBD. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early preview of their Super Bowl ads and explaining the process of creating them. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. The USA Today Ad Meter 2025 is back, inviting fans to skew the results AD METER: Vote on the best 2025 Super Bowl commercials Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! AD METER 2025: Sign up to rate all the big game commercials! In highlighting New Orleans, Shaboozey strolls down the French Quarter streets of New Orleans with his Nerds sweet. His voice is then met by an iconic song from NOLA legend Louis Armstrong, as "What a Wonderful World" comes into play, assisted by a second-line band. AD METER 2025: Vote on the big the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar cycle from 2015 to 2017. A glance at USA TODAY Super Bowl XXVII, 1993 – $850,000; Super Bowl XXVIII, 1994 – $900,000; Super Bowl XXIX, 1995 – $1.15 million; Super Bowl XXX, 1996 – $1.085 million; Super Bowl XXXI, 1997 – $1.2 million; Super Bowl XXXII, 1998 – $1.29 million; Super Bowl XXXIII, 1999 – $1.6 million; Super Bowl XXXIV, 2000 – $2.1 million; Super Bowl XXXV, 2001 Bottom line: The commercial game for the Super Bowl has always been a hot topic. AD METER 2025: Sign up to rate all the big game commercials! That was the case a decade ago during Super Bowl XLIX when the New England Patriots beat the Seattle Seahawks in a 28-24 thriller. AD METER 2025: Sign up to rate all the commercials from the big game! Follow the USA TODAY Ad Meter Super Bowl commercial tracker for the latest updates and additions.. Who's out in 2025? Kia, the 2017 Ad Meter winner ("Hero's Journey"), won't be in the lineup in
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